MenuContact Us Today: (813) 487 9900
All-Inclusive Food, Drinks & Parties.
Unparalleled Networking & Access.
Relationships that Last a Lifetime.
Limited to 175 Attendees
Register Now!BlueGlassX isn't just a conference -- it's an experience for marketers, by marketers. When you attend, you’ll learn from world-class speakers, share unrivaled knowledge, and build priceless relationships, all in an intimate environment. Here's your chance to be a part of the next digital marketing eXperience.
Mike Gracen
BlueGlassX has been my favorite conference for the last two years. The speakers and topics are fresh and relevant, the networking top notch, and the food and drink superb.
One of the very few ‘must attend’ conferences going at the moment.
9:15 - 10:30
Take a deep dive into the the complexities of search marketing in 2013 and tactics for success from people in the trenches. Learn how to leverage real-time & social search, authorship, and schema to claim more property in the Google SERPs. See real life examples of social media’s indirect impact on search and what you need to be doing.
10:45-12:00
You want links. Despite what people say, “creating great content” is never as easy as it sounds. Find out what really generates world class links and impacts your brand’s organic performance. Learn how to produce link worthy content, get the first link, and the keys to fostering an ongoing relationship that goes beyond links....
1:00-2:15
What’s the difference between a ‘marketing’ team and a ‘growth’ team? How can you convert visitors to users by leveraging technology? How can a growth team become more effective by setting up the right stack (think guest cookie re-targeting, closed loops of user data usage onsite vs. campaign re-targeting)? Learn the answers to these questions and so much more from three experts responsible for helping to build some of the web’s fastest growth companies.
2:30-3:45
Do you really know *everything* about your competitor’s marketing strategies? Learn how to build out a true competitive intelligence dossier from start to finish. These speakers will teach you how to recognize the "out of nowhere" issue, the "static SERP" issue and the "blindside" issue. Then get ready for a case study with data to show topical relevancy and semantic focus of your domain and competitor's external footprints to identify outliers and their background tactics. See what Google is doing to determine true relevancy in external footprints and tactics that aren’t in the “mainstream" yet.
4:15-5:30
"Chaos is good, complacency is the kiss of death." What is agile development and how do you effectively bridge it into marketing? Get a first-hand look into the do's and don'ts of being a welcomed and constructive partner in the product development process, and where content and SEO fall in a waterfall timeline vs. agile process vs. hybrid approach. Learn about the importance of being lean and nimble, so that you can adapt to surrounding factors quickly with real-life examples.
9:15-10:30
The local search wars rage on each day, leaving many feeling lost and hopeless. How can you create a truly dominating blended local search strategy and really compete? These guys are in the local trenches everyday and will give you the real answers. Learn how to create the perfect local landing page, use structured data and schema, automate builds across multi-locations, and so much more. And as an added bonus, find out about the hidden opportunities with Apple Maps and how you can leverage it.
10:45-12:00
The year of the mobile has been coming for the last 10 years and it's finally sneaked up on us (in a big way!) There are now over 6 BILLION mobile phone users worldwide. A mobile app strategy is no longer something you should be thinking about, it’s something you have to be doing. In this session, you will hear first-hand accounts of the mistakes you can make when building mobile apps (so that you can avoid them). You’ll learn the tactics to get visibility in the app stores, how to rank for your important keywords in app store searches, and about the opportunities in other app discovery engines.
1:00-2:15
People like to talk about integrated marketing, but so often leave out the paid component. Paid media can amplify ALL of your marketing efforts. There's still no better way to see how keywords generate traffic and convert into sales than running a paid search campaign. Take a walk through the evolving landscape of coupon keywords and find out how you can capitalize on them. Learn how to use retargeting to boost your content marketing and social media efforts. See how to build an integrated search funnel with real examples and case studies.
2:30-3:45
Are you having trouble accurately measuring social media metrics? You’re not alone. Learn how to track not only macro-conversions (direct revenue from social), but also micro-conversions and actions social visitors are more likely to initially take. You’ll also discover how to value these activities appropriately. Find out how to truly leverage social analytics to fuel all of your optimization efforts.
4:15-5:30
Our final session will be a no-holds barred discussion with 5 marketing leaders who have seen it all in their storied careers. Each one of them have been able to not only survive but thrive in a constantly changing digital landscape. What are their secrets? What do they see as the next big things? What should we be looking out for? Get the answers to these questions and maybe even your own in this landmark panel.
The entire experience for me was more than I could have hoped for going in, and believe me when I say I went in with very high hopes! The attitude of staff, speakers, attendees, and everyone else absolutely blew me away and is one of the biggest reasons that all future eXperiences are being auto-added to my calendar (actionable takeaways being the second-biggest).
Jason Hobbs, Jason Hobbs, LLC
The personal touch, attention to detail and speaker selection all make BlueGlassX the best learning and networking experience for any business owner, executive, agency, or in-house marketer. If you want to learn new things without being overwhelmed, or make actual, long-lasting personal and business relationships, then you need to figure out how to attend this conference.
Vinny La Barbera, imFORZA
I'm so glad I made the trip to the BlueGlassX conference!
I have taken feverish notes to take back to the team and clients. Feeling even more energized about getting results through sound strategy and creative digital marketing tactics. The link building experts blew my mind!
Kurt Krejny, Fathom
Adam Singer
Product Marketing Manager
Andrew Shotland
Proprietor
Local SEO Guide
Andy Liu
CEO
BuddyTV
Blake Gantney
Senior Manager of Paid Media
BlueGlass Interactive
Brian Clark
Founder & CEO
CopyBlogger
Brian Piepgrass
Internet Marketing Manager
Cameron Olthuis
VP of Search & Social Strategies
CBS Interactive
Chelsea Blacker
Head of Client Delivery
BlueGlass UK
Dennis Goedegebuure
Head of Global SEO
Airbnb
Greg Boser
President
BlueGlass Interactive
Hugo Guzman
Senior Manager, Online Marketing
HSN
Ian Lurie
CEO & Founder
Portent
Jason Miller
Social Media Strategist
Marketo
Joanna Lord
VP of Growth Marketing
SEOmoz
John Andrews
SEO Consultant
Upper Left Placement
Kevin Gibbons
Managing Director
BlueGlass UK
Lauren Vaccarello
Senior Director of Digital
Salesforce.com
Leif Heikkila
Senior Director of Online Marketing
Provide-Commerce, Inc.
Loren Baker
VP Business Development
BlueGlass Interactive
Marshall Simmonds
Founder
Define Media Group
Matt Siltala
President
Avalaunch Media
Matthew Brown
Managing Partner
AudienceWise
Melanie Phung
Director of New Media
PBS
Michael Dorausch
President & Founder
Planet Chiropractic
Peter Hamilton
CEO & Partner
HasOffers
Neil Patel
Co-Founder
Crazy Egg and KISSmetrics
Richard Zwicky
CEO
BlueGlass Interactive
Ryan Sammy
Director of Promotions
BlueGlass Interactive
Selena Narayanasamy
Director of Strategy Development
BlueGlass Interactive