Metrics 2.0 Internet Indicators : Trends by the Numbers

Online Clothing Sales Surpass Computers for the First Time; To Hit $22.1B in 2007

Americans last year spent more online on clothing than they did on computers for the first time in history, according to the first part of The State of Retailing Online 2007 report by Shop.org and Forrester Research. The report found the apparel, accessories and footwear category reached $18.3 billion in 2006 and is expected to hit $22.1 billion in 2007.

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Posted to Internet Indicators| May 14, 2007 4:36 PM | Permalink

Gartner Says 80% of Active Internet Users Will Have A Second Life

By the end of 2011, 80% of active Internet users (and Fortune 500 enterprises) will have a “second life”, but not necessarily in Second Life, according to Gartner, Inc.

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Posted to Internet Indicators| April 30, 2007 5:03 PM | Permalink

User-Generated Content No.1 Threat to Media and Entertainment Industry: Accenture Survey

Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to a recent Accenture survey.

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Posted to Internet Indicators| April 19, 2007 3:11 PM | Permalink

Click Fraud Rate Rises to 14.8% in First Quarter

The pay-per-click (PPC) industry average click fraud rate jumped to 14.8% for 1Q07 from 14.2% in 4Q06, according to Click Forensics. The average click fraud rate was 13.8% for 3Q06, 14.1% for 2Q06, and 13.7% from 1Q06.

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Posted to Internet Indicators| April 19, 2007 1:46 PM | Permalink

Worldwide Rankings of Top Web Properties for February 2007: comScore

comScore reported the February 2007 worldwide rankings of top Web properties from its World Metrix service, based on unique visitors. Microsoft and Google sites attarcted over half a billion unique users in February, followed closely by Yahoo with 459 million unique users worldwide.

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Posted to Internet Indicators| April 10, 2007 10:47 AM | Permalink

US Online Travel Sales to Reach $146 Billion: eMarketer

US online consumer travel sales - airline, hotel, rental car, cruise and vacation package reservations - will reach $94 billion this year, up 19% over 2006, according to eMarketer estimates. Sales will remain strong to hit $146 billion by 2010, although growth rates will steadily decline.

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Posted to Internet Indicators| April 6, 2007 7:51 AM | Permalink

Love Online Video: 100 Million Americans Streamed Video Content Online

While Americans still love their TVs for watching television programming and DVDs, at the end of 2006, 58% of Americans age 12 or older with Internet access had streamed some form of video content online, according to Ipsos Insight from MOTION - the company’s biannual study of digital video behaviors.

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Posted to Internet Indicators| April 4, 2007 1:51 PM | Permalink

More Marketers Use RSS and Blogs; Mobile and Gaming Lag: study

What emerging channels will nab the most marketer interest this year? It's not the much buzzed-about areas such as mobile and gaming. More marketers will use the less sexy staples such as e-mail and search in 2007 than in previous years because they're the most measurable and the most indispensable, reports AdAge, citing a Forrester survey of interactive marketers.

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Posted to Internet Indicators| March 28, 2007 1:28 PM | Permalink

February Search Engine Rankings: Google Captured 48.1% of the 6.9 billion Searches

Americans conducted 6.9 billion searches online in February, up 1 percent versus January and 19 percent versus February 2006, according to comScore. Google Sites captured 48.1 percent of the U.S. search market, gaining 0.6 share points from the previous month.

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Posted to Internet Indicators| March 23, 2007 9:39 AM | Permalink

123 million Americans Viewed an Average 151 minutes of Online Video in January

7.2 billion Videos Online

In January, nearly 123 million people in the U.S. (70% of the total U.S. Internet audience) viewed 7.2 billion videos online, according to comScore.

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Posted to Internet Indicators| March 23, 2007 9:35 AM | Permalink

More Stats, Facts, and Metrics ...on Trends

Worldwide Internet Audience Jumps 10% to 747 million; China No.2 with 87M Users - March 23
U.S. Retail E-commerce Hits $108 billion in 2006; Accounted for 3% of Retail in Q4 - February 26
Top 5 Search Engines in January; Searches Up 26% YoY to 6.6 billion - February 22
Nearly 80% Americans Use Internet to Plan Travel: Burst Study - February 22
Internet Movies and TV Shows Market to Top $5.8 Billion By 2011 - February 21
Web 2.0 Helps E-Commerce Sites Beat Offline Stores in Customer Satisfaction - February 20
Unique Visitors to US Newspaper Websites Grows 22% to Over 57M in 2006 - February 20
US Online Dating Market by the Numbers: 20M Visitors in December - February 14
83% of Marketers Consider Email Marketing the Most Important Ad Medium - February 13
Top 10 Companies in the $365 billion Information Industry: Outsell Report - February 12
Search Engine Marketing Jumps 62% to Hit $10 billion in 2006: SEMPO Survey - February 8
Email Users Opened 1 in 6 Phishing Messages, or 10 million Per Day - February 7
66% of Americans View Online Video; 15-Second Advertising Spots Preferred - February 7
The Best of Latest Internet Usage Trends and Metrics from comScore Networks - February 6
IPTV Likely to Generate Significant Revenue within First 3 Years of Service: Accenture Survey - February 5
Organizing Digital Media: 28% of Internet Users Tagged Content Online - February 2
Global Mobile Content and Services Market to Hit $150 billion by 2011 - February 2
Top 15 Web Properties Worldwide for Dec 06; Internet Users Up 10% in 2006 - February 1
Online Ad Share Jumps to 20%; Search Engine Ad Spending to Grow at 39% - January 30
Online TV and Video Revenues to Increase Tenfold to $6.3 billion - January 30
The 20 Most Popular Websites That Capture 39% of Our Online Time - January 29
Google and Apple Top 2006 Brand Ranking; Wikipedia in Top 5 - January 26
The Digital Family: Parents Embrace Technologies Just as Much as Kids: Survey - January 26
Online Line Content in Europe Jumps 400% to $10.7 billion by 2010: Study - January 26
China Internet Population Reaches 137 million; Set To Surpass U.S. in 2 Years - January 24

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