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Can Social Media Predict Sundance Film Award Winners?

By Devon Smith, on January 28th, 2012

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In about 2 hours, this year’s Sundance Film Festival award winners will be announced. In the past week, there’s been over 35,000 tweets with the #sundance hashtag; more than 40,000 people “talking about” Sundance films on the films’ Facebook page or on the official Sundance Facebook page; 1,300 people have checked in on Foursquare at one of the Park City theatre venues; and nearly 4,000 photos have been tagged #Sundance on Instagram.

Will this social media buzz be any indication of who’s going to win awards tonight? If it is, here’s what we should see:

US Documentary

  • The Invisible War has the most people talking about it on both Facebook and Twitter by far
  • Slavery by Another Name has twice as many people tweeting about it from the Film Guide as any other US Doc, and the vast majority of those happened in the p
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