7 Incredible Web Design, Branding, Digital Marketing Experiences
We are surrounded by incredible digital experiences. Masterful design, branding and marketing.
Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991.
As a Digital Marketing Evangelist you can imagine how much that pains me.
When I work with companies, I do my very best to bring my deep and undying passion for creativity and digital awesomeness to them. One manifestation of that is the stories I tell by comparing and contrasting the client's digital existence with others I consider best of breed.
In this blog post I want to try…
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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!
In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable. [My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. This is insanely cool.]
But it turns out Google Analytics, just like SiteCatalyst, WebTrends, and other web analytics tools, already has plenty of pretty valuable deeply insightful stuff in it. Yet so few people have mastered what's already there. Sometimes I wonder if we should actually be all that excited about the insanely cool stuff if the…
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