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Ariel Hyatt and Bob Baker present an in-depth...
“Musicians Publicity Bootcamp”

An intense home study course filled with insider secrets on how to reach the music media and get the exposure you deserve!

It was a one-time event.

Music publicist Ariel Hyatt and music marketing expert Bob Baker co-presented 2 four-hour Music Publicity Bootcamp seminars in Ariel's New York City office. The first session sold out in days. So Ariel and Bob offered a second four-hour session later the same day. That one sold out too!
 
It was a long day for the two presenters. But by the time it was over, it was clear that something special had taken place.
 
Here's what some of the attendees that day had to say...

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“Absolutely amazing and informative. I found this workshop to be focused, clear and full of information to empower musicians to stop thinking and start acting in the realm of music publicity.”

~ Beth Callen, The Callen Sisters, www.thecallensisters.com


“I now understand so much more about publicity after the seminar. I'm no longer confused. Thank you so much for sharing your knowledge.”

~ Karen Brown, Royal Stone Records


spacer “Ariel and Bob don't leave room for crash and burn in the music industry. With their constant empowering guidance, there is simply no room for reasons why artists will not reach their personal goals. No more excuses!”

~ Trystette, www.trystette.com


“The information Bob and Ariel shared really helped to 'demystify' the writing of press releases for me. The workshop sparked a bevy of ideas that I wrote down the rest of that weekend. I can't wait to try them out!”

~ Denise "Nicee D" Todman, Bended Knee Productions


After the incredible response from attendees at both of these four-hour workshops, Ariel and Bob quickly came to the same conclusion...
 
spacer "We need to get this empowering information into the hands of more artists and music industry professionals!"
 
That's why they decided to share this special event with the world in the form of our Musicians Publicity Bootcamp — complete with four audio CDs, a full transcript of the entire workshop, press kit and press release samples, worksheets, articles, music PR resource lists, and a fifth bonus CD featuring an extended Q&A session with attendees.

Here's just some of what Ariel and Bob cover in the Musicians Publicity Bootcamp:
  • What to focus on to get the most media bang for your buck

  • The 8 types of media exposure every indie artist and promoter should know about 

  • A day in the life of a music journalist, and the two factors that will help you connect with them quicker

  • The 5 best ways to "pitch" a music journalist

  • The one thing you should do for music journalists that practically no one else does

  • The new landscape of music media — and why there's never been a better time to be self-promoting musician

  • What you need to know about band photos — the good, the bad, and the ugly

  • Press Kit Critique Sessions: listen in as Ariel and Bob give real-time feedback on attendee press kits (this was a real eye-opener for everyone there)
     
  • How much is too much? What artist info to include on paper and what to save for your web site

  • How to promote an "old" CD release (it is possible)

  • The two types of artist bios that label you as an amateur to the media

  • How to get what you write reprinted as a newspaper or magazine article — it happens all the time, if you know how

  • How to make the best use of free calendar listings (most artists overlook this)

  • Press Release Writing Exercises: listen as attendees work together to craft the best news angles to promote themselves

  • Why sending out 10 press kits may be better than sending 100

  • When to send email vs. when to use the phone

  • When does polite persistence become too much? Learn Ariel's rules for following up with the media (it took her years to get this right)

  • Clever ways to get past media gatekeepers — receptionists, voice mail, etc.

  • Your 30-Second Pitch: listen as attendees learn how to hone a quick "elevator speech" they can deliver to media contacts — when it works, it's magical

  • 3 ways you should NEVER start a conversation with a journalist

  • The most effective ways to pitch your music to ANY editor, writer, radio station, or online media outlet

  • The top 3 mistakes most musicians make when preparing their press kits — and how to avoid them

spacer “You Reignited My Passion for Music!" I truly enjoyed the seminar and found it extremely informative. As a performer who now realizes that it is possible to market myself without a ‘record deal,’ this bootcamp was extremely encouraging.”

~ Curvie McMurray, www.curviemcmurray.com


spacer “This workshop was a wonderful experience. I learned a ton of information in a short amount of time. I wouldn't have missed it for anything.”

~ Clive Swersky, producer of Alive with Clive, www.lettheloveflow.org


“So cool! Everything you always wanted to know about publicity. Ariel and Bob are so generous with their information and expertise. It was great to be in a room full of indie artists who are all on different pages of the same book. I learned a lot, was inspired, and motivated!”

~ Clare Veniot, www.46bliss.com


“I was losing the fire I had for promoting my music, and your seminar gave me the coals (and the goals) I needed to get reignited and back in the game.”

~ Timothy Dark, www.timothydark.com


Here's more of what you'll get from the Musicians Publicity Bootcamp home study course:

  • How to write an artist bio that journalists actually read and cover

  • Why 90% of all press packages end up in the trash — and how to avoid having that happen to you

  • Words to avoid at all costs in your press materials (these are the words that make journalists roll their eyes before moving on to the next press kit in the huge pile)

  • Proven techniques for getting music industry people to notice you

  • The one thing you must do the very first time you contact someone in the media to make a memorable impression

  • How to develop a concise mission statement that will help you achieve all of your music business goals

  • How to position yourself in the music industry by creating a personal beacon that will guide you through every challenge you encounter

  • spacer Tried and true methods for increasing your list of music industry contacts

  • How to create relationships with the media that inspire journalists to write about you over and over again

  • Publicity techniques for making you totally memorable in the eyes of the media

  • How to write attention-grabbing headlines that will get your news releases noticed ... and used

  • How to create your own Branding Identity Statement (BIS) — one sentence that clearly describes who you are and what you sound like

  • How to use blogging, podcasting and social media to spread the word online

  • The number one mistake artists make that causes them to leave money on the table (avoid this one at all costs)

  • Tips for inspiring mailing list sign-ups and increasing your fanbase

spacer “A great course. Loved everything! A focused, heartfelt, and high-value presentation. You two make an excellent team.”

~ Jeep Rosenberg, www.jeeprosenberg.com


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“Thank you for all the great advice. I just want to say how wonderful it is that you share your years of experience with others. I walked away inspired, with a much better grasp of what's involved in promoting myself as a musician.”

~ Wil Deynes, www.myspace.com/wildeynes


spacer “It was great to have Bob and Ariel together in the same room sharing their music, marketing, and publicity expertise. I learned new tips that I hadn't thought of and I look forward to trying them out.”

~ Carla Lynne Hall, www.carlalynnehall.com


“I took more notes than I ever did in college.”

~ Rachel Lassar, intern at a major music management firm



spacer “Loved everything. Thank you so much!”

~ Bryan Danna, www.bryandanna.com


PLUS you'll get a BONUS WORKBOOK written by Ariel and Bob, packed with useful information, including...
  • Ariel's step-by-step guide to formatting a perfect press release

  • Worksheets you can use to craft your own powerful music PR plan

  • Bob's secret file of effective press kit examples: press releases, bios, tour date announcements, fact sheets, cover letters, one sheets, and more

  • How to write great, newsworthy headlines and sub headlines that will demand media attention

  • The most effective ways to build your email list and inspire raving fans

  • An awesome article by Rob Safuto on how to use podcasting to promote your music

  • Bob's classic article on how to unleash your online music PR assault

You'll also get dozens of links where you can post your press releases, alert the media and fans about your tour dates, and build your online presence.



About Your Bootcamp Instructors:
 
spacer Ariel Hyatt founded Ariel Publicity & Cyber PR 12 years ago. Her company has since publicized over 1400 artists. Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about how to make it in the “new” music business.
 
Her ezine “Sound Advice” has over 7,000 musicians and industry professional subscribers and the list is growing steadily and her book “Music Success in 9 Weeks” is selling swiftly on Amazon. Ariel has spoken at countless music conferences over the years including SXSW, CMJ, Philly Music Conference, NEMO, ECMAs & OCFF (Canada), BMI Music Panel Series, The Indie Buzz Bootcamp and The TAXI Road Rally.
 
spacer Bob Baker is a widely hailed indie music marketing expert, as well as an author, indie musician, and former music magazine editor. His books include "Guerrilla Music Marketing Handbook," "MySpace Music Marketing" and "Unleash the Artist Within." He also publishes a blog, podcast, free articles, and a long-running ezine at TheBuzzFactor.com.



To recap, here's everything you get with the
Musicians Publicity Bootcamp home study course:

  • Four hours (4 CDs worth) of info-packed audio — the best segments from both of the bootcamp sessions

  • Complete 73-page transcript of the workshop audio (so you can read it as well as listen)

  • 70-minute bonus audio collection featuring in-depth music PR Q&A sessions with attendees

  • 35-page Bonus Workbook filled with publicity checklists, articles, and music PR resource lists

  • 26-page killer collection of media kit and press release samples, including bios, tour date announcements, fact sheets, cover letters, one sheets, and more

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If you truly want to increase your PR exposure, get noticed by the music media, save time, and get in front of countless new fans ... then the Musicians Publicity Bootcamp is for you!
 
Order the Physical CDs and Workbook — Or Get Immediate Access to the Download Version!
 
The download version of the Musicians Publicity Bootcamp can be yours for $125.00

Add $22 if you want the physical CDs and workbooks — which includes shipping inside the U.S. (Ask about shipping charges outside the U.S.)
 
SPECIAL OFFER – SAVE BIG!!!
Order with Ariel's New Web 2.0 Bootcamp and get both for only $198 (download versions) or $247 (all materials mailed to you).

And, the entire course comes with a...

$$ One-Year Money-Back Guarantee $$

If you don't think this complete Musicians Publicity Bootcamp home study course helps you move closer to your goals, just send the materials back anytime within 365 days for a prompt refund. You have nothing to lose.
 
Everyone who attended the live Musicians Publicity Bootcamp sessions in New York City felt inspired and empowered — and far better prepared to pursue the media exposure they deserve.
 
Just because you weren't there that day, that doesn't mean you're out of luck. Purchase the Bootcamp home study course today ... and find out what everyone is raving about.

Order securely online now
(please choose the version you prefer):

Indie Music Publicity Bootcamp
Instant Download (MP3 & PDF files)
$125 USD
Get immediate download access as soon as your order is approved!
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OR
GET OUR SPECIAL DIGITAL DOWNLOAD COMBO OFFER

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Indie Music Publicity Bootcamp (Instant Download)

PLUS

Ariel's Web 2.0 Bootcamp (Instant Download)

GET BOTH FOR ONLY
$99 USD

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Limited time only – regular price is $198!
Get immediate download access as soon as your order is approved!



© Copyright 2009 Ariel Publicity, Artist Relations and Booking LLC and Cyber PR, LLC – All Rights Reserved.

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