Hanes Imagewear History
1901 |
P.H. Hanes Knitting Company founded as a manufacturer of men's underwear. |
1970's |
In the mid 70's, executives at Hanes Knitting discovered that their white underwear product were being screenprinted and worn as outerwear. Keith Alms of Hanes Knitwear believed there was a viable business in selling white underwear T-shirts to screenprinters. He developed the Hanes 5000 line of T-shirts and began selling to individual screenprinters. Hanes introduces a roomier, heavier-weight T-shirt, called the Hanes Beefy-T®, specifically for the screenprint industry. Later that same year, Hanes develops the "screenprinter fold" eliminating the additional cost and handling of individual packaging. |
1980's |
Sportshirts and Fleece added to the existing line of long and short sleeve T-shirts. |
1990's |
As a major sponsor of the Atlanta Olympics, Hanes produces a one-of-a-kind series of Hanes Beefy T-shirts representing the 500 days leading up to the Opening Ceremonies. T-shirt #1 was auctioned for $32,500 which went to purchasing Olympic Game tickets for underprivileged children. Hanes PrintPro® Fleece wins the prestigious Silver Edison Best New Product Award for its revolutionary, patented high stitch density fabric. |
2000 |
The Hanes Beefy-T turns 25! Today, printed T-shirts are more popular than ever; research indicates that an average of four T-shirts are purchased each year by individuals 16 years and older. |
2001 |
The 1 billionth Hanes Beefy-T T-shirt is sold! Hanes celebrates with the imprintables industry and a "Beefy-T" PT Cruiser sweepstakes. |
2004 |
Hanes Printables introduces a "Go Tagless" with style 5250. Say 'Goodbye' to irritating neck labels and 'Hello' to ultimate comfort. No more itchy, scratchy tags. |
2006 |
Hanesbrands Inc. a leading marketer of innerwear, outerwear and hosiery apparel completed its spin-off as an independent company from Sara Lee Corporation on September 6, 2006. Trading on the NYSE as HBI. |
2008 |
Introduction of nano-T® T-shirt – a lightweight (4.5 oz), 100% fine jersey cotton t-shirt. Heavy on style, light on weight. |
2010 |
Eskimo Joe's in Stillwater, OK is the first inductee into the Hanes Beefy-T® Hall of Fame. |
2011 |
Destination Tagless® – all t-shirts in the Hanes Imagewear line are converted to tag-free neck labels. ComfortBlend® EcoSmart® products are introduced – made with up to 5% recycled polyester from plastic bottles. Salty Dog Café in Hilton Head, SC and RK Stratman (licensed printer for Harley Davidson) are inducted into the Hanes Beefy-T® Hall of Fame. Cool DRI® Performance T-shirt is introduced – this versatile fabric wicks moisture away from the body, has a 50+ UPF rating and is suitable for sublimation printing. Launch of the Hanes4Education program – designed for school orders of printed T-shirts, polo shirts and sweatshirts purchased in bulk through suppliers (such as screenprinters, embroiderers or promotional products distributors). |
2012 |
Hanes welcomes Mastumoto Shave Ice, a loyal Beefy-T® customer since 1976 on the north side of Oahu, into the Hanes Beefy-T® Hall of Fame. |