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All-New Lincoln MKZ Shares Spotlight at Essence Magazine’s Black Women in Music
(04 February 2013)Lincoln and ESSENCE will recognize musician and singer Lianne La Havas and singer-songwriter Solange Knowles on Feb. 6 to celebrate music’s biggest event, the Grammy Awards.READ MORE
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Lincoln Releases Second Super Bowl Ad
(01 February 2013)Lincoln, the luxury automotive brand, today released its second Super Bowl ad that is a part of its purchase of two 30-second spots to air during the broadcast. The brand spot featuring the 2013 MKZ is titled “Phoenix,” and graphically showcases the new beginning of the brand with an MKZ emerging from the flames of a Lincoln Town Car. The first ad is a Twitter-generated spot that has been posted on www.Steerthescript.com.READ MORE
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Soundbites: Lincoln MKC Concept
(13 January 2013)Earlier today, The Lincoln Motor Company introduced the MKC Concept, a vision of how Lincoln will enter the industry's fastest-growing small luxury utility segment. Murat Gueler (Mah-rot) (Geller), exterior design manager describes the Lincoln concept.READ MORE
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Lincoln Forges Dynamic New Path with the Introduction of “The Lincoln Motor Company” and All-New MKZ Luxury Vehicle
(03 December 2012)The Lincoln brand of the Ford Motor Company today announced its intent to once again be a major competitor in the premium automotive marketplace. The company, introduced as The Lincoln Motor Company, unveiled its all-new MKZ midsize luxury sedan and a strategic plan to reinvent the premium automotive marketplace during a dazzling event at New York City’s iconic Lincoln Center Plaza.READ MORE
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Lincoln Announces Its New 2013 Campaign: Introducing the Lincoln Motor Company
(03 December 2012)Lincoln, the luxury automotive brand, today announced the launch of its new advertising campaign: “Introducing the Lincoln Motor Company.”READ MORE
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Lincoln at Los Angeles Auto Show Press Days: Celebration of Its Past and Future As Brand Rolls Out Its Reinvention
(28 November 2012)The reinvention of Lincoln is fully under way with the launch of the all-new MKZ. Beautiful design, warm, personal and surprising, Lincoln will transform before media’s eyes today with seven iconic Lincolns of the past possessing the stand. On Thursday it will turn to all MKZs, signaling the change.READ MORE
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Lincoln SYNC Services Provides Personal Touch With Unlimited Live Operator Assist
(07 November 2012)Live operator assistance through Lincoln SYNC Services is one more element of a warmer, more personal experience that will be a cornerstone of the reinvented brand.READ MORE
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VanDyke Named Director, Global Lincoln
(02 November 2012)Jim Farley, Executive Vice President, Global Marketing, Sales and Service and Lincoln, announced effective immediately Matt VanDyke is appointed director, Global Lincoln.READ MORE
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From Idea to Sketch to Clay to Metal: How a Vehicle Comes to Life in the Lincoln Studio
(18 October 2012)Lincoln has torn down its physical and creative walls with its new design studio. The studio is an incubator for design where ideas, inspiration, ability and a wide range of automotive disciplines come together to create the new Lincoln experience — luxury vehicles that combine consumers’ emotional wants with their rational needs.READ MORE
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Lincoln Design Center Opening Marks New Milestone in Brand’s Reinvention
(18 October 2012)Lincoln celebrates another element of its reinvention journey today with the formal opening of the new Lincoln Design Studio in Dearborn, Mich., the brand’s first new fully dedicated design center in four decades.READ MORE
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