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Ask the Expert, Creative Process, Inspiration, Strategy, Trends - Feb 7, 2013 12:33 - 0 Comments

10 Tips for Using Video as a Content Marketing Tool

Video provides marketers a way to promote content that no other medium can offer. Did you know that in 2012, Apple announced it sold its 100 millionth iPad? Marketers need to seize the opportunity of now having multiple digital outlets as a way to get content to audiences.

We spoke with Dustin Harrison-Atlas, founder of Lateral Line Productions, for insight into the growing relationship between the video and marketing industries. Continuespacer

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Inspiration

Ask the Expert, Creative Process, Our Take on It, Strategy, Trends - Feb 11, 2013 8:30 - 0 Comments

Are Content Marketers the New VJs?

spacer What Content Marketers Can Learn from MTV

The year was 1981. Music videos were about to take over the entertainment industry. MTV exploded onto the scene with six little words – “Ladies and Gentlemen, Rock and Roll!” People’s eyes were opened to a new experience. Beyond listening to their favorite artists’ songs they could now SEE them perform. And it only cost them their cable bill.

So what can content marketers learn from MTV over 30 years later? EMBRACE VIDEO. Continuespacer

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    Thursday, February 7, 2013 12:33 - 0 Comments
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