Media Learning Seminar 2012
2012 MEDIA LEARNING SEMINAR
Livestream videos from most Seminar events are linked out from each session below.
Sunday, February 19
2:00 – 5:00 p.m. EXPO - Tested tools and ideas
Monday, February 20
10:00 a.m. Welcome
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Alberto Ibargüen, President and CEO, John S. and James L. Knight Foundation [VIDEO]
10:15 – 11:30 a.m. Plenary Session [Video coming shortly]
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Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship, Arizona State University [VIDEO]
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Read "@dangillmor: Six ways foundations and groups can help keep communities informed and engaged" by Elise Hu on Knight Blog
11:45 – 1:15 p.m. Lunch
“WOW and Doable! A look at five successful community information projects"
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Moderator: Trabian Shorters, Vice President, Communities, Knight Foundation
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Margot Rawlins – Silicon Valley Community Foundation [Video]
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Chris Barge – Community Foundation Serving Boulder County [Video]
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Clotilde Dedecker – Community Foundation of Greater Buffalo [Video]
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Tycoma Miller - West Anniston Foundation [Video]
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Jennifer Ford Reedy – Minnesota Philanthropy Partners [Video]
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Read "Ideas you can steal: Community information projects that worked" by Elise Hu on Knight Blog
Note on scribe reports
Click the title of each sesson to read notes from the scribe that recorded it.
1:45 - 3:30 p.m. Breakout Sessions
1. Five things you need to know to get started [Windsor]
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Facilitator: Eric Newton, Special Adviser to the President, Knight Foundation and Michele McLellan, Circuit Rider, Knight Foundation
2. Mapping your community’s information needs [Michelangelo]
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Facilitator: Terry Mazany, CEO, Chicago Community Trust
3. Developing an engagement model [Alhambra]
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Facilitator: Mary Jo Meisner, Vice President, Communications, Community Relations and Public Affairs, The Boston Foundation
4. How do we develop or strengthen partnerships? [Escorial]
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Facilitator: Michael Marsicano, President and CEO, Foundation for the Carolinas
5. How do we strengthen our capacity as a foundation? [Cambridge]
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Facilitator: JoAnn Turnquist, President and CEO, Central Carolina Community Foundation
6. How do we measure audience, engagement and revenue? [Sandringham]
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Facilitator: Michael Maness, Vice President/Journalism and Media Innovation, Knight Foundation
7. Experiments in sustainability; who’s doing what? [Oxford]
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Facilitator: Susan Mernit, Circuit Rider, Knight Foundation
8. Board capacity; engaging board members in the information arena [Raphael]
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Facilitator: Alberto Ibargüen, President and CEO, Knight Foundation
9. Developing a pool of donors; funding in the information arena [Balmoral]
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Facilitator: Emmett Carson, Chief Executive Officer, Silicon Valley Community Foundation
10. New election year tools and techniques [Trinity]
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Facilitator: Rod Petrey, Civic activist
11. The decision-making process; funding new or existing projects [Theatre]
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Facilitator: Lisa Williams, Circuit Rider, Knight Foundation
3:45 - 5:30 p.m. Plenary Session
What’s now; what’s next and what does it mean? [VIDEO]
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Moderator: Paula Ellis, Vice President/Strategic Initiatives, Knight Foundation
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Speakers: Amy Webb, Webbmedia Group
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Michael Maness, Vice President, Journalism and Media Innovation, Knight Foundation
6:30 – 9:00 p.m. Reception & Dinner [Video]
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Introduction: Alberto Ibargüen, President and CEO, Knight Foundation
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Featured Speaker: Eli Pariser, President of the Board, MoveOn.org and author, The Filter Bubble
Tuesday, February 21
7:30 - 8:30 a.m. Breakfast (note: no video)
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Breakfast Conversation: Knight Community Information Challenge, Trabian Shorters, Vice President / Communities, Knight Foundation
8:30 – 10:00 a.m., Plenary Session
A Community Information Toolkit: Lessons learned in assessing and empowering your community [Video]
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Moderator: Mayur Patel, Vice President/Strategic Assessment, Knight Foundation
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Speakers: Kathy Bisbee, Executive Director, Community Media Access Partnership
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Community Media Access Partnership (CMAP) Toolkit on Youtube
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Kelly Lucas, President and CEO, Incourage Community Foundation
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VIDEO: "One Resident's Journey" (on YouTube)
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VIDEO: "The Real Stories of the Swiftwater Mural" (on YouTube)
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Alicia Philipp, President, Community Foundation for Greater Atlanta
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Read: "Lessons learned from using the Community Information Toolkit" by Elise Hu on Knight Blog
10:15 – 11:45 a.m., Plenary Session
Building partnerships; Lessons learned and lessons to be learned [Video]
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BLOG POST: "Lessons and insights learned in building community partnerships" by Elizabeth Miller on Knight Blog
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Moderator: Dennis Scholl, Vice President for Arts, Knight Foundation
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Speakers: Joaquin Alvarado, Sr. Vice President, Digital Innovation, American Public Media
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Mary Lou Fulton, Program Manager, The California Endowment
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Sandy Close, Executive Director, New America Media
11:45 – Noon, Break
Noon – 2:00 p.m., Closing Lunch [Video]
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Featured Speaker: Ethan Zuckerman, Director, MIT Center for Civic Media
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Moderator: Alberto Ibargüen, President and CEO, Knight Foundation
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Read: "Zuckerman: How to use media to amplify community voices" by Elise Hu on Knight Blog