Ad SpecificationNaming of banners
* Use small letters instead of big caps * No special character and spaces in between the banner name. If required, use '_' (underscore) and not '-' (hyphen).
* Flash banners must have the same title names as GIF/JPEG banners & should not to be repeated.
Example:rediff_728x90_19june04.swf / rediff_728x90_19june04.gif
Submission Guidelines
* Flash banner should be Version 6 or less than that.* The click button should be on the topmost layer.
* For all Flash banners a click command on the button layer is required as shown below:
on (release) {
getURL(click, "_blank");
}
* In case the entire banner is made in a movie clip Use the following code:
on (release) {
getURL(_root.click, "_blank");
}
Guidelines for the creative
* All banners - animation time - 15 secs.* Backup GIF/JPEG creative is MANDATORY.
* The clickthrough URL / fscommand should NOT be embedded in the flash creative.
* No music or audio on load.
* Dark border on all sides of the banner(GIF and SWF) is advisable.
* CLOSE button with a square outline with Cross sign ( X ) at the top right corner is mandatory for all DHTML banners.
* For Html banner, no internal/external CSS Style tag/JS allowed.
| Property | Fixed WxH (px) | Max Weight of banner (kb) | Max Weight of Alt Image | Creative Type |
| Home Page* | 300x250 | 25kb | 15kb | Flash / Jpeg |
| Home Page Popunder | 640x480 | 25kb | 25kb | Flash / Jpeg |
| Home Page Slug | 160x20 / 200x20 | 5kb | 5kb | Flash / Jpeg |
| Home Page Slug | 300x40 | 12kb | 12kb | Flash / Jpeg |
| Home Page Text | 22 characters | 22 characters | 22 characters | Text |
| ROS Box | 336x280/300x250/250x250 | 25/22/20 kb | 25/22/20kb | Flash / Jpeg |
| ROS Leader Board | 728x90 | 22kb | 22kb | Flash / Jpeg |
| ROS Tower | 160x600 | 25kb | 25kb | Flash / Jpeg |
| ROS Discussion Slug | 336x100 | 15kb | 15kb | Flash / Jpeg |
| Cricket Score Card | 320x520 | 25kb | 25kb | Flash / Jpeg |
| Mail Welcome page | 300x250kb | 22kb | 22kb | Flash / Jpeg |
| Mail Tower | 160x600 | 25kb | 25kb | Flash / Jpeg |
| Mail Inbox bottom | 450x150 | 18kb | 18kb | Flash / Jpeg |
| Mail Text link | 22 characters | 22 characters | 22 characters | Text |
| Mail Logout | 640x480 | 25kb | 25kb | Flash / Jpeg |
| Mail Sent page | 240x400 | 20kb | 20kb | Flash / Jpeg |
| Mail Read Message | 591x97 | 18kb | 18kb | Flash / Jpeg |
| Mail Signature line | 578x38 | 5kb | 5kb | Gif / Jpeg |
| NRI Home Page* | 180x150 | 25kb | 25kb | Gif / Jpeg |
| NRI HP**/Ros Leader board | 728x90 | 22kb | 22kb | Gif / Jpeg |
| NRI HP**/Ros Box | 300x250 | 25kb | 25kb | Gif / Jpeg |
Expandable Banners
| Site | Expanded WxH (px) | Fixed WxH (px) | Max Weight of Exp banner (kb) | Max Weight of banner (kb) | Max Weight of Alt Image | Creative Type |
| HP** | 600x250 | 300x250 | 35kb | 25kb | 15kb | Flash / Jpeg |
| NRI HP** | 700x150 | 180x150 | 25kb | 25kb | 25kb | Flash / Jpeg |
Submission of creatives
* Standard (non-rich media - GIF/JPG and FLASH) are one working days prior to start date* Dhtml and Rich media is one working days prior to start date.
* Front Page ads are min one working days prior to start date
* Ads to be published on rediff.com are min two working days prior to start date.
* Please submit creatives before 4 p.m.
Creative submissions should include the following:
* IO detail* Creative files.
* Linking URL:
* 3rd party tags (if applicable), and it must be live at the time of submission to enable through testing before launch.