Web Site Design, Hosting and Promotion - Sandbach, Cheshire
e-kinetics uk is a vibrant web site design company based in Sandbach, Cheshire. We specialise in developing strategic web site solutions for business. Starting with careful planning, we study your market and produce a strategy that integrates with your marketing strategy and helps you to attract new business and retain existing business by employing relationship marketing techniques. We then turn this strategy into reality using cutting edge application development, animation and design tools. Once you have a web site to be proud of, we will help you promote it through web and traditional media advertising and monitor and maintain it.Please explore the site, it's full of practical marketing.
Why is the web so important?
The web is an extremely powerful marketing tool, getting your web site right can have a huge impact on your business as a whole.
Attract new business
Your web site is a focal point for your advertising. You should promote your web address as highly as your phone number, it's a lot easier to remember! Make sure your web address is on your company stationary, on your packaging, on your vehicles, in your adverts in the paper, radio and tv not just on the internet, as a general rule, the more you advertise, the more effective your web site will be at attracting new business.
Once people see your advertising, some will have an interest in what you are offering, your web site can convert this basic interest into a desire to buy your product or service by presenting you positively and explaining the advantages you offer and allowing the potential client to learn more without the intimidation of making contact, you can allow your customers to interact with the product or service and they may return to your site serveral times as your web site slowly break down the barriers between you and a potential customer. Your site can then allow people to contact you or buy your products.
Retaining your clients
Relationship marketing is critical to retain your client base. Getting new clients is hard work, once you have, it is then easier to generate repeat orders from them provided the customer feels that you care and are offering them a good service. Your web site can help you enhance your service and make your customers feel that you care.
For example:
A florist could provide customers with a card that provides the florist contact details but also the ability to add anniversaries onto their account at the florists web site. The web site can then email and sms the clients to remind them to buy flowers for occasions, imagine the impact on repeat business for the florist if 3 days before your wedding aniversary you receive a text message from the florist reminding you and prompting you to order your flowers by phone or on their web site.
There are many ways you can use the internet to help your existing client base
- Build Relationships with your clients by providing personalised content for them, they can all have a page on your site
- Make doing business easier by integrating your business systems with the web site so clients can pay invoices, track orders etc
- Provide value added services via your web site that make your service more valuable and reduce overheads for your business by automating them
Want to talk?
If you would like to learn more, just enter your email address and phone number and we'll give you a call right now (monday to friday 8am -6pm)
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