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Global News & Insights (via Nielsen U.S.)

  • Global Consumer Confidence Measures at 91 in Q4 2012
  • Consumer Confidence: Concerns and Spending Intentions Around the World (Q4 2012)
  • Webinar: What's in Store? Think Small for Big Results
  • State of the LGBT Consumer: What Lesbian, Gay, Bisexual and Transgender Households Buy
  • Webinar: Reinvigorate Your Customer Service with Social Care
  • The Paid Social Media Advertising Report 2013
  • Nielsen Global New Products Report, January 2013

Nielsen in Bahrain: What We Measure

Contact Us

Retail

Measuring what consumers buy is at the core of Nielsen. We offer a unique set of tools that examine key business trends by product, category or market using retailer scanner-based sales and causal information gathered weekly from retail outlets. Where electronic data is not available, we use detailed field audits.

This information enables you to identify the “why” as well as the “what” behind changes in product sales for fine-tuned marketing strategies.

Online

Understanding how your brand is doing online is about more than clicks and page views. Nielsen’s innovative online measurement services provide accurate and timely data, independent, credible validation as well as support for strategic decisions including product launches, marketing campaigns and community-building. Our data enables media companies to more effectively buy and sell advertising, as well as understand campaign performance.

Questions about how Nielsen's research and analysis can help your business grow?

General Inquiries

Building Number 173,
Flat 11, Road 327,
Manama 308
PO BOX 54579
Adliya, Bahrain

tel +973 17251141
fax +973 17232994

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