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Actualités Nielsen |
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July 2012 Global confidence declines three points to 91 in Q2 2012
July 2012
2012 Nielsen identifies investment strategies and financial habits of the global consumer |
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May 2012 Global Consumer Confidence Increases Five Points to 94 in Q1 2012 |
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April 2012 Global Consumers' Trust in 'Earned' Advertising Grows in Importance |
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March 2012 Nielsen Identifies Attributes of the Global, Socially-Conscious Consumer |
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February 2012 Global Consumer Confidence Increases 1 Point in Q4 2011 |
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Tendances et perspectives
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How digital influences how we shop around the world
26% of global respondents said they planned to purchase food and beverage products via an online connected device in the next three to six months — a jump from 18 percent reported in 2010. Skin care and cosmetics also increased from 22 percent to 25 percent in the latest survey, according to new findings from a Nielsen online survey of respondents from 56 countries around the world. |
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Factors that impact how we grocery shop worldwide
85% percent say that rising food prices are impacting their choice of grocery purchases, with 52% stating higher prices are a major influence, according to new findings from a Nielsen online survey of respendents from 56 countries around the world. |
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Consumer Confidence, Concerns, Spending Intentions Q2 2012
Global consumer confidence declined three index points to 91 in Q2 2012. Confidence declined in 26 of 56 markets, increased in 23 and remained flat in seven, according to global consumer confidence findings from Nielsen.
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Decoding Global Investment Attitudes - July 2012
New findings from a Nielsen online Survey of respondents from 56 countries around the world provide insights to better understand the consumer mindset on investment strategies and the emerging opportunities across both the developed and developing economic landscape. |
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Consumer Confidence, Concerns, Spending Intentions Q1 2012
Global consumer confidence increased five index points to 94 in Q1 2012. Confidence increased in 38 out of 56 markets, fell in 16 markets and remained flat in two, according to global consumer confidence findings from Nielsen. |
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A Nielsen Report - Gobal Trust in Advertising
92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, according to the study. Online consumer reviews are the second most trusted form of advertising with 70% of global consumers surveyed online indicating they trust this platform. |
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A Nielsen Report - The Global, Socially-Conscious Consumer
66% of consumers around the world say they prefer to buy products and services from companies that have implemented programs to give back to society. 62% say they prefer to work for these companies and 46% say they are willing to pay extra for products and services from these companies, the “socially-conscious consumers,” as defined and focused upon in this report. |
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Autres tendances et perspectives |
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