Recent Posts
BBC launches first sports app to create one stop for international sports
The BBC has stepped up its game on the mobile playing field, releasing the first mobile app for international sports fans. The app includes live scores, stats, schedules, standings and commentary from international sporting tournaments and fixtures (to use proper British English). An iPhone version is currently available with Android compatibility coming soon. Most of…
Canes give fans pre/post-game access to Locker Room speech
Great sports movies all have that great locker room speech that moves and inspires its characters. Any Given Sunday, Coach Carter, Hoosiers, Mighty Ducks (hey beating the daunted Iceland team took a great speech by Gordon Bombay). Ever wish you could see those equally as epic pregame speeches from real coaches in real games? The…
NBC will get a jump on Sochi Olympic coverage
We are officially one year out from the Sochi Winter Olympics and NBC already has some strategies in place. Olympic viewers from across the globe can see Shawn White tear up the mountains at the 2014 Winter Olympics before the torch is even lit. Prime time television coverage of the Sochi Games will begin a…
SBN Live – Episode 011
SBN Live is a weekly wrap-up show discussing the most popular topics of the week from the sports business world on SportsBusinessNow.com. This week we talked about: National Sports Forum Recap Super Bowl XLVI: Best Ads, TV & Twitter, Oreo’s dominance, Taco Bell, CBSsports.com livestream Budweiser Red Lights: the new “it” sports item GetGlue sports improvements
Update to GetGlue now features live stats and scoring
GetGlue, the social network that allows users to check-in and share what shows they are watching, has finally undergone some major improvement to their app. Its been more than a year without any significant updates, but now users will have a main feed that now combines updates from friends and shows, a personalized guide to…
Brooklyn Nets app assist team and in-arena experience
The Brooklyn Nets are a new team in a new tri-state area location, but the team is also changing the way users prepare for game day at the arena and access team information. T’he Nets teamed up with WillowTree Apps to create the first apps to integrate a team with its facility. The team and…
SBN Live from the National Sports Forum
Last week, Sports Business Now took our set LIVE on location at the National Sports Forum in Orlando, Florida. The National Sports Forum is largest annual cross gathering of the top team sports marketing, sales, promotions and event entertainment executives. The annual conference features three days of networking, idea sharing, breakout sessions, panel discussions, networking events…
NU football, baseball and lacrosse coming to Wrigley Field
It’s safe to say the Northwestern University Wildcats are Chicago’s Big Ten team. The school announced a five-year reciprocal marketing partnership with Wrigley Field yesterday. Northwestern’s football, baseball, and lacrosse teams will also host home games there until 2017. Chicago Cubs chairman Tom Ricketts said the partnership would connect more sports fans to the facility…
Emirates flys to the top of international sport sponsorships
With the addition of Formula One racing to its portfolio Emirates has become one of the widest sponsors in international sport. The Dubai-based airline’s sponsorship deals have hit 172 million pounds per year according to Sheikh Ahmed, uncle of Dubai’s ruler. Emirates became a global partner for Formula One this week, signing a five year…
Budweiser Red Light enhances your at-home hockey viewing experience
Attention hockey fans! You may have thought that you have the perfect set-up to watch your team this season: the 60″ HD TV (simply a must for an elite hockey viewing experience), your mini fridge stocked with beer and an air hockey table to keep focused in between periods. But no sir, the thing that…