The Media Landscape
Consumer behavior has fundamentally changed. IZEA believes that two disruptive forces are transforming the media landscape:
Audience Hyper-Fragmentation
An endless flow of content is being created online each day. As people consume information in real-time, across numerous platforms through desktop and mobile devices, they become increasingly fragmented. Brands must use more than just a single-channel or traditional outlet to reach their target audiences.
Everyone is Becoming a Publisher
Over a billion people are creating content online and it’s becoming inherently social. Opinions and conversations are shared, commented on and expanded upon, as ‘everyday people’ now possess the power to influence the purchase behaviors of their family, friends through the social web.
What We Do
IZEA is the world leader in Social Media Sponsorship (SMS). Our company pioneered the space in 2006 and has initiated over 3,000,000 sponsorships though our online marketplaces. We compensate bloggers, tweeters and mobile promoters (our Influencers) to share information about companies, products, websites and events within their social media streams. Advertisers benefit from buzz, traffic and awareness; publishers earn cash, points and product samples.
Learn how we deliver influence at scale:
Sponsored Blog Posts
Sponsored Tweets
Product Sampling.
Integrated campaigns
One company – massive distribution. We are a software company… not an agency, PR firm or consultancy. We use our software platforms to tap into the long tail of the social web. IZEA is the only company that can execute large scale, multi-faceted SMS campaigns through proprietary marketplaces.
Our publishers’ blog posts, tweets, check-ins and tasks are distributed throughout the social web and propagated to the Blogosphere, Twitter, Facebook, Foursquare, Google, Bing, Yahoo and countless others. Advertisers can reach the publishers’ immediate peer group and beyond in a measurable and meaningful way.
Contact our team to get started today. Call 1.877.525.IZEA
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