What is Social Media Sponsorship?
A social media sponsorship (SMS) is the compensation of bloggers, tweeters and other social media influencers to create and distribute advertiser content through their social networks.
SMS is a rapidly emerging word of mouth strategy where brands provide material compensation, such as cash, coupons, products, points and trips, to social media influencers in exchange for content through blog posts, status updates, checkins, or other unique experiences.
By maintaining the authenticity of the publisher’s unique voice and opinion, and adhering to the required disclosure (see: FTC guidelines), social media sponsorships fill a growing void between public relations, marketing and advertising that can be an effective and measurable part of the overall marketing mix.
Easy to Buy Sponsorship Combo Packages
Why IZEA SMS?
Guaranteed Posts
Unlike traditional public relations, social media sponsorships are agreements between the advertiser and social media influencer. The influencer is compensated in exchange for exposure to their followers.
Trackable Results
Sponsorships enable our advertisers to embed tracking links and pixels. We are able to report actual traffic and conversions delivered to a client’s destination site.
Performance Driven
Advertisers pay based on a completed action (such as a post, tweet, check-in, purchase or click).
Scalable
IZEA has over 800,000 registered influencers in our network, allowing us to seed a conversation to thousands of points overnight.
The World Leader in Social Media Sponsorship
IZEA is the world leader in Social Media Sponsorship (SMS). Our company pioneered the space in 2006 and has initiated over three million sponsorships though our online marketplaces. We compensate bloggers, tweeters and mobile promoters (our influencers) to share information about companies, products, websites and events within their social media streams. Advertisers benefit from buzz, traffic and awareness, and publishers earn cash, points and product samples.