The Science of Giving:
7 Secrets to Connecting with Donors' Hearts and Minds

Free Nonprofit 911® Training Materials

(This training took place on May 10, 2012)

Science isn't just for nerds. Too often marketers, fundraisers, and social change makers base campaigns on gut instincts. The scary thing is that our instincts are often completely wrong. Tap into the wealth of scientific research - from the fields of behavioral economics, psychology, and bio-science - that we can explore, put into practice, and test to improve our marketing efforts.

This Nonprofit 911 webinar is an introduction to scientific principles we think are most relevant for nonprofit leaders with a focus on takeaway lessons you can put into practice immediately. Take it from Katya Andresen, Mark Rovner and Alia McKee: The success of your online outreach hinges on your understanding of the inner workings of the human mind!

This was a 60 minute webinar hosted by Katya Andresen, Mark Rovner and Alia McKee.