- People-Focused
Research- Overview
- Value of User Focus
- Participant FAQ
- Client-Centered
Services- Overview
- FedEx Case Study
- McGraw-Hill Case Study
- Wrigley Case Study
- Team-Led
Approach- Overview
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- Articles
2013 Jan 23
As abstractions of complex information, diagrams can unintentionally become victims of interpretation and hidden meaning. Learn more →
2013 Jan 23
With a bit of creative planning, your brainstorming sessions can yield ideas meaningful to your intended user. Learn more →
2013 Jan 18
An ethnographic approach to design research can provide a holistic understanding of users, their routines, motivations, and beliefs that extend beyond the original research intent. Learn more →