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HeadStart Conference 2010
February 27, 2010
9:00am - 4:20pm
CNIB Centre
1929 Bayview Ave, Toronto
For a map click here
HeadStart Beginner. Same great content as always focused on helping students and recent grads get a head start on their careers. These presentations will teach you more about the industry and what industry professionals are looking for when hiring.
HeadFirst Intermediate. A set of presentations for emerging designers interested in building their careers. These presentations will help you plan your future and understand the building blocks that will ensure success down the road.
HeadsUp Professional. A career development conference for experienced graphic designers. These presentations will help you in the development of your career and keeping up with industry trends.
Head-to-Head - One-on-one portfolio interviews for students, recent grads and emerging designers. Meet leading professionals to have them critique your work.
Each concurrent stream is targeted to a specific level of experience but you may select sessions from any of the four streams. You may register for either the morning (which includes 3 sessions) or the afternoon (also 3 sessions), or the full day (for a total of 6 sessions). The Portfolio Review sessions occur at every timeslot but may only be selected once in the morning and once in the afternoon.
9:00 - 10:00 am
Resume Writing
Stephen Hodges, President of Creative Niche
10:05-11:05 am
How to prepare a design portfolio, and you!
Dominic Ayre, Associate at Hambly & Woolley
You're done! You have graduated. Congratulations. You've written the resume. Youve made the calls and sent the e-mails. And now youre standing in the lobby of the company that could be your first step into a design career. In your hand is the portfolio that will decide whether its you or another potential designer that gets this job. OK... Now rewind. How did you get here? Dominic Ayre offers insights into what senior designers, art directors and principals of studios are looking for in junior designers and their portfolios. With over 15 years experience in graphic design, he has worked in a massive scope of media for a wide range of clients, including Royal Ontario Museum, Fifth Town Artisan Cheese Co., Tourism Toronto, RGD Ontario, Ontario College of Art & Design (OCAD) and the University of Toronto Scarborough. Dominic also teaches typography as a sessional faculty member at OCAD.
11:10 - 12:10 pm
Where You Fit Industry Panel
Creative Directors and firm owners discuss the roles and responsibilities involved in different areas where designers work from new media to branding, design to advertising. Panelists include: Scott Christie R.G.D. from Pylon Design; Gary Ludwig R.G.D. of Interbrand Canada; Dave Tupper of Leo Burnett Canada, Paddy Harrington from Bruce Mau Design.
1:10 - 2:10 pm
Networking
Patrick Robinson R.G.D., Associate Partner, Production at Grip Limited
How do you make contacts in the design community? How do you get your foot in the door? Learn how to get the attention of employers and stand out in the job market.
2:15 - 3:15 pm
Creative Autopsy
Robert Smith R.G.D., Creative Director at greenmelon inc
It takes more than a portfolio and interview to promote yourself effectively. Learn to dissect and analyze your self-promotion system. Robert Smith R.G.D. will guide you through the stages of self-analysis, studio research, the interview and beyond. Youll also learn how to diagnose problems and find remedies. See from the inside out how to promote and maintain a healthy body of work. This session is not for the squeamish.
3:20 - 4:20 pm
What to Expect Panel
From a corporate cubicle within a financial institution to the open expanse of a top ad agency to your own basement, designers work in a range of environments doing a variety of types of work. This panel of design professionals discuss the job market, the various environments out there and the challenges young designers face in the industry. Panelists include Lorraine Glanfield Provisional RGD from Sputnik Design; Grant Cleland Provisional RGD of Zulu Alpha Kilo; Mark Caringal Provisional RGD from GJP Advertising, and Julie Mitchell, Creative Director at Parcel Design; Gigi Lau R.G.D. from Harlequin.
HeadFirst, Intermediate
9:00 - 10:00 am
Breaking the Typographic Rules
Richard Hunt, Principal of Archetype
In the field of graphic design, typography is often thought of as the area that is most rules-based. And it is true that there are many rules and principles that help lead to good typography. But it is also true that adjusting, bending, skirting, breaking or ignoring many of the rules may lead to even better typography. Often rules are fashions, and while it makes sense to behave as others do, it is worth noting that just because something is in fashion, doesn't mean it's right. This talk discusses the rules, their context, and why, when it comes to typography, there is no substitute for thinking for yourself. Richard Hunt has worked in graphic design and typography for 25 years. He has worked on typeface and logo development and refined typography for companies that include the Getty Center in Los Angeles, Prada in New York, the Rhode Island School of Design, the AGO, Bruce Mau Design and other assorted design and architectural firms, manufacturers and publishers. He continues to practice and teach at OCAD University and in the York/Sheridan Bachelor of Design program.
10:05 - 11:05 am
The fundamentals of starting, and prospering, in your own design business
Michael Huggins R.G.D., Principal and Strategic Director of Mindwalk Design Group Inc
Many designers have entertained the thought of going into business for themselves. And who can blame them? The thought of being your own boss, working on choice projects, and getting paid the full value of what you are worth can be pretty enticing. But is starting your own business right for you? Do you have what it takes? Or will your new venture end in disappointment and disillusionment? Find out the fundamentals of starting your own design business as Michael Huggins R.G.D. takes you through the essential fundamentals of what it takes to succeed. Michael is the author of Start and Run a Graphic Design Business (Self-Counsel Press) and provides coaching and online resources to designers who desire to be successful in their own business venture. Michael is a design veteran of over 20 years and is the Principal and Strategic Director of Mindwalk Design Group Inc. a marketing and communications firm specializing in B2B communications.
11:10 am - 12:10 pm
Creativity Panel
Is there a way to get more out of your creativity and make it more productive? What tools and techniques can strengthen your creative process? Design professionals discuss the art and science of inspiration and how they stimulate their ability to come up with top-notch ideas and concepts. Panelists include Barry Quinn R.G.D., Executive Creative Director at Juniper Park; Alex Wigington R.G.D., Principal & Creative Director, Oxygen Design Agency; Mikey Richardson R.G.D., Creative Director of Amoeba Corp; Michael Oliver, Senior Creative Director, Blast Radius; Eleni Alpous Prov. RGD, Designer at Identica Branding & Design.
1:10 - 2:10 pm
Curiosity The Designer's Secret Weapon
Bob Hambly R.G.D., Principal at Hambly & Woolley Inc.
Curiosity "killed the cat" and definitely got a monkey named George into lots of trouble, but it will make you a better designer. Bob Hambly R.G.D. takes a closer look at curiosity how it can be nurtured and encouraged rather than feared and under-valued. Bob shows you how to better assess and understand your own curiosity and isolates 5 areas where improvements will help spur on your own creativity. Bob is a founding partner and creative director of Hambly & Woolley Inc., a multi-disciplinary graphic design firm based in Toronto. H&W was founded in 1990 and their work has received over 350 citations from design juries throughout the world. He oversees the development of a range of projects, with a particular focus on branding initiatives. Bob is also an illustrator and a frequent lecturer on illustration, graphic design and design-related topics to various institutions and associations. Among them: OCAD, Sheridan College, York University, ARIDO, IIDEX, NEOCON and RGD Ontario (DesignThinkers).
2:15 - 3:15 pm
Fundamentals of Freelancing
Tim Robertson R.G.D., Creative Director of Big City Graphics Inc.
What does freelancing mean to you? Doing work for other designers? Having your own clients? Getting work until a real job comes along? Tim Robertson R.G.D. discusses how he survived and prospered as a freelance designer for over eight years. With over 20 years experience in corporate brand design, his client work includes Audi, Bacardi, and Bell Canada, and he has international recognition for his branding work in developing countries. Tim is Creative Director of Big City Graphics Inc.
3:20 - 4:20 pm
Getting a Job Panel
From your attitude to your portfolio to your resume, how do employers evaluate prospective employees and what stands out when they are hiring new creative talent? Design firm owners and managers offer candid revelations on what to do and not to do to get hired in the industry. Panelists include Karen Satok R.G.D., Partner at Sputnik Design; Kaye Puhlmann, VP Creative at Critical Mass; Wayne McCutcheon R.G.D., Partner at Entro Communications; Marko Zonta R.G.D., Principal and Creative Director atZync Communications; Catherine Didulka R.G.D., Director Creative Services at Vincor Canada; Patrick Robinson R.G.D., Associate Partner, Production at Grip Limited.
HeadsUp, Advanced
9:00 - 10:00 am
Getting the Most out of Creative Teams
John Furneaux R.G.D., Managing Director of Identica Branding & Design
A fundamental challenge for all design team leaders is the continuous need to find the right balance of creative management. The correct balance allows designers to work in a focused manner, while at the same time creating an environment that produces imaginative, break-through ideas. Too much control and the ideas become stale and the design team is unhappy. Too little control and the designers efforts may not provide solutions that effectively meet client needs. In this session, John Furneaux R.G.D. explains the processes and tools that will help you focus your teams innate creativity on developing solutions that they are proud of and that achieve results for your clients. John is Managing Director of Identica Branding & Design in Toronto, one of Canadas premier design consultancies with offices in Toronto, Montreal, Quebec City, Vancouver, London and Shanghai. With over 20 years of experience, he has held senior creative and management leadership roles with a number of Canadas leading design firms including Karacters Design Group and Ove Design & Communications.
10:05 - 11:05 am
Keeping Your Team Passionate and Motivated
Mikey Richardson R.G.D., Creative Director of Amoeba Corp
As designers it's only natural that at some point in time we start to lose the fire that got us excited about doing what we do in the first place. For an individual's career its crucial to retain that "eye of the tiger"; equally so for a business. We sell ideas, and great ideas only come from those who have a passion for the craft. Mikey Richardson R.G.D., Creative Director of Amoeba Corp, discusses the ways in which Amoeba Corp strives to keep team members energized to get out of bed and head into the studio each morning.
11:10 am - 12:10 pm
Industry Trends Panel
Creative professionals from different backgrounds discuss trends in marketing and communications that will impact the work of graphic designers over the coming years, and how to prepare for these trends. Panelists include Bernard Hellen R.G.D., President + Creative Director of Traffic Marketing + Design; Scott Morrison R.G.D. of The Bauhub;Gerard Dolan R.G.D., Interactive Designer at Dolan Creative, and Mary Jane Braide, strategy consultant specializing in corporate branding and organizational alignment.
1:10 - 1:40 pm
TBA
1:40-2:10pm
Gen Y What New Millennium Workers Want
Aviva Stiavnicky, Branch Manager at the Creative Group
2:15 - 3:15 pm
Working with Artists, Photographers and Illustrators
Claire Dawson R.G.D. and Fidel Pena R.G.D., Principals + Creative Directors at Underline Studio
The incorporation of compelling photography and unique illustrations can enhance the quality of a design, bringing freshness, depth and insight to the final piece. In this talk, the principals of Underline Studio, Claire Dawson and Fidel Pea, discuss the joys, challenges and possibilities of working with artists, photographers and illustrators. At Underline, Claire and Fidel regularly commission original photography and illustration for marketing campaigns and magazines, and work directly and creatively with artists on projects such as art publications and exhibition catalogues.
3:20 - 4:20 pm
Firm Owner Panel
Join successful firm owners as they discuss the design and business issues facing owners of creative service firms. We'll discuss marketing techniques, pricing strategies, client collaboration, employee management and other best practices that can make businesses more successful, efficient and profitable. Panelists include Bob Hambly R.G.D., Creative Director at Hambly & Woolley; Michael Huggins R.G.D. of For Graphic Designers Only; James Wilson R.G.D., Principal at Overdrive Design, Diego Casco R.G.D, President and Creative Director, Casco Design Communications; Claire Dawson R.G.D. and Fidel Pena R.G.D., Principals and Creative Directors at Underline Studio.
Head-to-Head Portfolio Reviews
Meet with professional designers in your areas of interest. Show your portfolio and get feedback on your work and how you present it. Reviewers include design firm owners, art directors, creative directors, design managers and senior designers working in design firms, ad agencies, government and corporate design departments across the GTA. During each session, you will meet with three designers for three one-on-one 20-minute reviews. Participants may select one Portfolio Review session in the morning and one in the afternoon.
Reviewers include Creative Directors and Senior Designers from:
AmoebaCorp, Beehive Design, Canadian House & Home Magazine, Crescent
Faith, Gottschalk & Ash, John St. Advertising, Maclaren, Monnet Design, Overdrive Design, Parcel Design, Perennial, Pylon, q30 design, Saatchi & Saatchi, Sali Tabacchi, Soapbox Design, Up Inc , Viva & Co., and Zync.
Pricing (+GST)
Student Member/ Prov. RGD 1 Session (morning or afternoon): $35; Full-day: $65
R.G.D. 1 Session (morning or afternoon): $50; Full-day: $90
Non-Member 1 Session (morning or afternoon): $70; Full-day: $125
** Lunch is included for all Full-Day registrants. Students and Provisional RGDs receive pizza, drink and salad. Professionals participate in a sit-down lunch with buffet of various options. Students and Provisional RGDs may upgrade to the buffet lunch for $10 extra.
To register click here or call 1.888.274.3668 x 24.
Online registration closes at 9:00am on Wednesday, February 24. After this time you may register at the door on the day of the event.
Travel Information
Hotel
Best Western Roehampton Hotel & Suites
808 Mount Pleasant Road
Toronto, ON
VIA Rail
From February 24th to March 1st, 2010, receive 10% off best available fare in Economy Class / Business or Sleeper Class.
Convention code: 11887.
Online Booking Tips:
Go to: www.viarail.ca. Once you have logged in to your profile, or created one if you didnt have one,start your reservation. On the Passenger information screen, select "Convention rate" from the Discount Type drop-down box, and enter the discount code for your convention or event in the Discount code box. The conference rate will be shown on the next page.
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