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Compete Pulse
Mobile Twitter Users Are the Ideal Audience for Advertisers
Image from: texting / Shutterstock (Note: This is part of an ongoing joint study between Twitter and Compete) A new study by Compete and Twitter found that primary mobile Twitter users in the U.S. are more engaged than regular users. These users are 86% more likely to be on Twitter several times a day than [...] read more
U.S. Auto Industry: 2012 in Review
Image from: cars / Shutterstock 2012 was a year of recovery for the U.S. auto industry. Sales reached a post-recession high 14.4 million units, the best performance in 5 years and up 13% over 2011. At the same time Japanese manufacturers, reeling a year ago with post-tsunami inventory shortages came storming back to post 20%+ [...] read more
Sunday Series: Fastest Growing Health, Fitness and Beauty Sites
Image from: health / Shutterstock This week we compiled a list of the top ten fastest growing health, fitness and beauty websites during the month of December. With a new year approaching, new year’s resolutions were on a lot of people’s minds. The category as a whole had 45,388,292 Unique Visitors last month, up over 15% [...] read more
The Weekly Compete Pulse
Happy Saturday! I hope everyone is safe and warm in the wake of Blizzard Nemo! Take a break from shoveling and recap some of the top stories online this week. The numbers are in and Chrysler is the clear brand winner of the 2013 Brand Bowl! Compete measured the impact that each thirty second Super Bowl [...] read more
Super Bowl ’13: If It Wasn’t For Chrysler, Nothing Would Beat An Astronaut
Image from: Ken Durden / Shutterstock Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic. As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (approximately 4 million dollars [...] read more
Our Data
Compete's data comes from a statistically representative cross-section of 2 million consumers across the United States who have given permission to have their internet clickstream behaviors and opt-in survey responses analyzed anonymously as a new source of marketing research.
Download our Methodology PDF