Leading In A Social World
What matters isn’t technical capital. It’s social capital.
Managers of brands and reputations must think of themselves as leaders. After all, doesn’t a great brand or reputation do what a leader does? Inspire people to take action? Buy, vote, refer, hire.
Never before in our history have the tools leaders use to inspire been so ubiquitous. Yet these very tools have fundamentally changed the way we connect and communicate. Leaders, then, must fundamentally change the way they engage in our new social, connected world.
Audiences come away from Leading in a Social World with a new framework within which to build a sustainable social web approach, one that is relevant to your strategic context. You’ll transform your thinking about the way by which you need to lead, not confused about the technology or depressed that you aren’t using it.
Leading in a Social World isn’t your typical social media presentation. It won’t show you how to set up a Twitter account. It won’t instruct you how to write compelling Facebook updates. It isn’t about tactics that may or may not align with your strategic context.
It instead focuses on the leadership acumen required to be successful in today’s social, connected world. It’s about the foundation of successful leadership in this reality: building social capital.
Leading in a Social World uncovers the principles of building social capital—the strategic context behind what drives the social web. It includes stories of people and enterprises who’ve built—or haven’t built—social capital, and highlights of leadership studies that help us understand how to frame and develop our leadership acumen for this new world.
From the presentation
When it comes to the social web, it’s not marketing. It’s leadership.
Those who occupy the social web’s long tail require entirely different methods of inspiration.
A mash-up of Jim Collins and Seth Godin provides an insight to being remarkable in the social world.
Apple and Starbucks are nice. But how about some real life down to earth inspirational examples I can relate to?
How an ad guy leveraged social capital to turn a layoff into pursuing his life work (with movie trailer).
Ann Taylor Loft used their social capital to turn a protest into a deep connection with their customers.
The age of broadcast is over. So where does social fit in my organization?
A compelling branding model illustrates that social web work doesn’t belong where you’d expect.
We need to challenge our assumptions of who should be in charge of social web work.