How E-commerce Works

Unless you have been living under a rock for the last few years, you have probably heard about e-commerce. And you have heard about it from several different angles. You may have:

• heard about all of the companies that offer e-commerce because you have been bombarded by their TV and radio ads
• read all of the news stories about the shift to e-commerce and the hype that has developed around e-commerce companies
• seen the huge valuations that Web companies get in the stock market, even when they don't make a profit
• purchased something on the Web, so you have direct personal experience with e-commerce

Still, you may feel like you don't understand e-commerce at all. What is all the hype about? Why the huge valuations? And most importantly, is there a way for you to participate? If you have an e-commerce idea, how might you get started implementing it? If you have had questions like these, then this article will help out by exposing you to the entire e-commerce space.

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