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Costs
The traffic from the Become Europe Network will be calculated based upon Category Pricing. That means: not all clicks have the same cost. The price varies depending on which category the offer is found.
The current Rate Card for all main categories is (detailled information for all subcategories is provided in our merchants section):
Ratecard of Become Europe GmbH – August 2012
Babies and Children
Books, Audio Books and Calendars
Computers
Consoles and Video Games
Erotic
Health and Beauty
Hobby and Game
Household and Living
Food and Drink
Fashion and Accessories
Motorcycle/Cars
Music and Film
Office and Stationery
Photography, Camcorders, and Optical Devices
Sound and Vision
Sporting Goods
Telecommunication
£ 0.22
£ 0.10
£ 0.33 – £ 0.45
£ 0.19
£ 0.20
£ 0.30 – £ 0.35
£ 0.10 – £ 0.25
£ 0.27 – £ 0.32
£ 0.20 – £ 0.23
£ 0.23
£ 0.17
£ 0.10
£ 0.26
£ 0.33
£ 0.32 – £ 0.40
£ 0.25
£ 0.28 – £ 0.45
Why Category Pricing and not a single price?
In reality, there are large differences between the various categories in terms of conversion rate, margin and cost of sale. In order to meet the individual expectations of each category, an adjusted cost per click is determined.
Shop Integration Guidelines
For a successful datafeed integration of your online store, there are some details to consider, such as the required datafeed format and the importance of correct fields.
You can download the Guidelines for Shop Integrations here:
Shop Integration Guidelines