Software monetization can be viewed as the adoption of any variety of measures an organization takes in order to increase the profitability of their intellectual property, in this case, software. These tactics can range from sophisticated anti-piracy and IP protection techniques to creative pricing and packaging strategies. It is important to note that no individual software monetization technique is greater than the combination of multiple techniques. No matter what type of software application has been developed or how that application is being delivered to the end-user, a comprehensive software monetization strategy hinges on four key factors – how effectively the software publisher can package, control, manage, and monitor, their offering(s).

Last night, the Software and Information Industry Association (SIIA) announced the winners of the 2012 CODiE awards – an awards program 27 years in the making dedicated to recognizing excellence in the business software, digital content, and education technology industries. I am pleased to announce that SafeNet’s software licensing and entitlement management solution for cloud services, Sentinel Cloud, was awarded the industry’s Best Digital Rights Management Solution CODiE award!

SafeNet Sentinel® Cloud Services now supported by Dell Boomi AtomSphere platform for connectivity with back-office applications, including CRM, ERP, billing and marketing automation

BALTIMORE — July 12, 2011 — SafeNet, Inc., a global leader in information security, announced that Sentinel Cloud is now supported by the Dell Boomi AtomSphere cloud integration platform, enabling cloud service providers to easily connect SafeNet’s licensing and entitlement management services with their existing on-premise or cloud-based back-office systems. This capability speeds time-to-market for SaaS, PaaS, and other cloud service providers by significantly reducing the time required to integrate software licensing and entitlement management into their business processes.

Yesterday Adobe announced the end of Adobe Air for Linux platforms.  The ability to collect and track the application led to the decision by Adobe to drop it.  Simply – they knew from downloads, updates and the internet connectivity of the application how popular the version was as a percentage of all platforms.  They also decided to use those resources to drive development in a different direction.  This kind of data, extended even into the application itself, can drive decisions based on empirical evidence and not emotion.  Deprecating features in order to devote resources in areas that delight, excite and motivate your customers is a critical aspect of a highly successful and competitive software business. #sentinelcloud

Each year, SD Times creates a list of the top 100 leaders and influencers in the software industry -The SD Times 100. For the third year in a row, SafeNet has made the list in the Software Security category, as well as, Quality Assurance. 

Next Wednesday, Chris Holland, Vice President of Software Rights Management for SafeNet will present at the Software and Information Industry Association’s (SIIA) All About the Cloud Conference in San Francisco.  Chris’s presentation, Understanding and Avoiding Four Common Pitfalls of Cloud Service Monetization, will take place on Wednesday, May 25 at 1:30PM PDT. SafeNet will also showcase Sentinel Cloud Services, the industry’s only software licensing and entitlement management solution delivered in the cloud for the cloud at booth #8.

While the IT world has largely embraced the cloud as an enabler of innovation and an efficient ax for cost cutting, traditional software vendors are left reeling. For one thing, the switch to cloud means an end to front-end licensing and ongoing maintenance revenues and a steep increase in short-term costs associated with re-architecting. In an effort to cope, many try to fudge… Read More @ CIO.com

Today SafeNet announced the release of Sentinel Cloud Services, the industry’s first and only software licensing and entitlement management service delivered from the cloud for the cloud.

Sentinel Cloud Services make it quick and easy for SaaS and PaaS vendors to build and manage their service offerings, ensure service agreement compliance, and simplify all of the operational processes associated with cloud service contract provisioning, authorization management, and usage tracking.

“SafeNet Sentinel Cloud Services provides a viable alternative to traditional billing and payments services because of a catalog-driven licensing and entitlement management solution that integrates with back office ERP, accounting and installed base billing solutions, either in the Cloud or on premises,” said Mike West, VP and Distinguished Analyst, Saugatuck Technology.