February 12th, 2013 | Permalink | 0 Comments;
Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers Launchpad Digital Media announced today the engagement of Edison Research to create standard metrics to measure the rapidly expanding audience from podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures to show the scope and growth of the on-demand [...]
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December 6th, 2012 | Permalink | 0 Comments;
The Wall Street Journal wrote an excellent article covering Edison’s efforts to conduct the National Exit Poll in the wake of Sandy. Memorable quote of the article, from Edison’s Joe Lenski: “The saddest sound in the universe is the sound of your Aerobed inflating next to your desk for eight straight nights.” Read the full [...]
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December 6th, 2012 | Permalink | 1 Comment;
Edison’s Larry Rosin is quoted in this article on the death of Portland, Oregon’s commercial progressive talk station. Read the full article here.
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December 5th, 2012 | Permalink | 0 Comments;
Edison Research recently published a new report on Pinterest Users in America, based upon our Fall 2012 Social Habit survey. This concise, fact-filled report includes all new information on Pinterest users and their behaviors based upon a national online sample of 3,021 American social media users 12+, and offers detailed information on the demographics, behaviors [...]
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November 19th, 2012 | Permalink | 0 Comments;
Here’s a fantastic article at Huffington Post on how Hurricane Sandy affected our preparations for exit polling the National Election. Yes, we had air mattresses in our office. Read the full article here.
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November 19th, 2012 | Permalink | 0 Comments;
Edison’s Larry Rosin and Joe Lenski were both recently quoted in the Wall Street Journal on the efficacy–or lack thereof–of gas rationing in New Jersey post-Sandy. Read the full article here.
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November 10th, 2012 | Permalink | Comments Off
Edison Research, the sole provider of election exit polling data to all major U.S. news networks since 2003, successfully conducted the 2012 National Election exit polls on Tuesday, November 6th. Using a combination of exit polling and telephone polling in states with significant early voting, Edison provided crucial data to ABC, CBS, CNN, Fox, NBC [...]
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November 5th, 2012 | Permalink | 0 Comments;
The San Francisco Examiner covers Edison’s recent Christmas Music research project and notes that there may, in fact, be two singing dogs on the list.
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October 1st, 2012 | Permalink | 0 Comments;
Republic of Georgia Parliamentary Election October 1, 2012 Final results from an exit poll conducted by Edison Research shows the opposition Georgian Dream with a lead over the United National Movement in the Parliamentary elections in the Republic of Georgia on October 1, 2012. Edison conducted the exit poll on behalf of television networks Imedi [...]
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April 19th, 2012 | Permalink | 0 Comments;
On April 3, 2012, Edison polled 1,243 Republican Primary voters in Maryland and 2,095 Republican Primary voters in Wisconsin to determine their candidate choice and the reasons for their preference. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Mitt Romney to be the winner in both states, with Rick Santorum [...]
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