• about us
• blog
• in the news
• archives
• contact us

Perspectives, News & Opinions From The Researchers At Edison

• Some Big News For Podcasting
• Launchpad Digital Media and Edison Research Team to Provide Audience Measurement for the Rapidly Growing Podcasting Industry
• First Listen: Atlanta’s “The Walk”
• Better Angels
• First Listen – NASH FM
• Radio’s Bad Ideas That Won’t Die
• Could Scott Brown Return to the Senate?
• Moderate Independents – The Ultimate Swing Voters
• The New Holiday Shopping Experience
• Happy Holidays, Watch Out For Sleigh-Wrecks
• The State of Telematics and In-Car Entertainment – An Interview with Livio’s Jake Sigal
• The Wall Street Journal on how Edison Weathered Sandy During the Election
• Who Killed WPOJ?
• Pinterest Users in America – A New Report from Edison
• Hurricane Sandy and the Exit Polls
• On Odd-Even Gas Rationing
• The Connected Grandparent 2012
• An Election Night Wrap-Up [VIDEO]
• Edison Successfully Conducts The 2012 National Election Exit Polls
• “The Worst Noel”
• What To Watch For On Election Night
• What We Learned From Testing Christmas Music In 2012
• The Least Liked Holiday Songs Of 2012
• Want To Grow Your Brand Through Social Media? Let’s Make A Deal
• The New York Times Reports On Edison’s Exit Polling In The Republic Of Georgia
• Edison Research Exit Poll in the Republic of Georgia Conducted for Imedi and Rustavi 2
• Edison Research Conducts Exit Polling in the Republic of Georgia for Imedi and Rustavi 2
• Radio’s Progress in the Digital Advertising Space
• The State of Google+, One Year In
• The Smartphone Consumer 2012
• Dad is Dad, So Don’t Treat Him Like Mom
• Moms and Facebook: If You Post It, They Will Come
• The Podcast Consumer 2012
• The Amazon Prime Phenomenon
• Moms and Media 2012: The Connected Mom
• Why Twitter Is Bigger Than You Think
• The Daily Deals Consumer 2012
• Edison Conducts Maryland And Wisconsin GOP Primary Exit Polls; Romney Declared Winner In Both
• NEW Research on “Daily Deals”
• The Infinite Dial 2012: Navigating Digital Platforms
• A Dramatic Rise in Internet Radio Usage
• Edison Conducts Louisiana Primary Exit Polls; Santorum Declared Winner
• Edison Conducts Illinois Primary Exit Polls; Romney Declared Winner
• Edison Conducts Alabama and Mississippi Primary Exit Polls; Santorum Declared Winner In Both
• Edison Conducts Arizona and Michigan Primary Exit Polls; Romney Declared Winner In Both
• Conducting Market Research In Post-Kaddafi Libya
• Edison Conducts Research On Behalf Of St. Jude Children’s Research Hospital
• Beyond Country’s P1s
• 23 Million Radio Listeners Tune Into Super Bowl XLVI
• Edison Conducts Nevada Caucus Entrance Polls; Romney Declared Winner
• Edison Conducts Florida Primary Exit Polls; Romney Declared Winner
• Nearly 23 Million Tune Into The AFC/NFC 2012 NFL Playoffs On The Radio
• Edison Conducts South Carolina Primary Exit Polls; Gingrich Declared Winner
• How Moms Get it Done with Apps
• Pandora Local Market Analysis By Edison Research: Methodology
• Edison Conducts NH Primary Exit Polls; Romney Declared Winner
• Edison Conducts Iowa Entrance Polls; Iowa GOP Declares Santorum Winner
• Setting The Record Straight On Pandora
• Edison Research Partners with St. Jude Children’s Research Hospital
• Market Research and the “Arab Spring”
• Edison Research Announces 2011 “30 Under 30”
• Moms Are Taking Over Facebook
• Will Moms Put Down the Remote to Share the Experience?
• 30 Under 30
• Radio’s Passion Gap
• The Road Ahead: Media And Entertainment In The Car
• Moms And Media: 2011
• Privacy A Concern For Moms On Facebook
• Moms: Unlikely Trailblazers
• The Social Habit 2011
• Television Ownership on the Decline – Are Americans ‘Cutting the Cord’?
• The Infinite Dial 2011 – Navigating Digital Platforms
• Edison Announces New Inceptive Market Research Initiative
• Facebook Achieves Majority
• Twitter Awareness Nearly Universal; Usage Shows Slight Growth
• The NGMR Top-5-Hot vs. Top-5-Not Trends For Market Research
• An Early Read On Hawaii’s Open Senate Seat
• South Carolina Voters Not Kind To Alvin Greene
• An Early Harbinger Of The 2012 Election
• How Pollsters Serve The Public Discourse
• Moderate Independents – The Ultimate Swing Voters
• The Current State Of Podcasting 2010
• The Best Research With The Most Variety
• US Teens Much More Favorable Towards Obama Than Palin
• Increasingly, It’s The Daddy Party Vs. The Mommy Party
• Hanging Up The Phone
• The “Pox on Both Your Parties” Voters
• No Wonder They Act The Way They Do
• The Edison ‘Black Ops’ Team
• Edison Research Sees Success with 2010 Midterm Election Exit Polls
• The Youth Vote in 2010
• The MySpace Deletion Problem
• Visualizing The Exit Polls
• The American Youth Study 2010 – Part One: Radio’s Future
• Edison Research Releases The American Youth Study 2010 – Part One: Radio’s Future
• One In Five 12-24s Listened To Pandora In The Past Month
• 2012: Will the Republican Delegate Rules Changes Prolong their Primary Season?
• Hammers and Nails
• SeeSaw Announces Solution To Engage Moms and Families; Partners with Edison for Effectiveness Research
• Senator Blanche Lincoln Headed for a Historic Defeat
• A Potentially Record-Breaking Number of New Senators
• Podcasting in 2010: The Calm Surface Obscures The Roiling Depths
• Let’s Go To The Preshow
• Save The Date: The 2010 American Youth Study
• The Twitter – Facebook Disparity
• Is Social Media Monitoring Worth The Trouble?
• Why Pandora Is Poised To Be The Kleenex Of Music Discovery
• The Social Habit – Frequent Social Networkers
• Tbilisi Elections Aid Georgia’s President
• Numerators And Denominators
• Edison Research Tbilisi Exit Poll Results
• Are you LinkedIn?
• Twitter Usage In America: 2010
• Twitter Usage In America: 2010
• Mother’s Day for Tech Moms
• Edison Exit Polling Elections in the Republic of Georgia
• Awareness of Location Based Social Networks Currently 7% Of Americans 12+
• Edison Conducts Politico/TargetPoint Exit Poll of Tax Day Tea Party Protest
• Social Media in America – Slides from New Media Experience SF
• Twitter Users and Advertising Tolerance
• The Infinite Dial 2010: Digital Platforms and the Future of Radio
• The Infinite Dial 2010: Use of Social Media Explodes
• Nearly Half Believe That Newspapers Will Cease To Exist In The Future
• One in Four Have Listened to an iPod or Other MP3 Player While Connected to a Car Stereo
• More Americans Would Give Up Television If Forced To Choose
• A Simple Matrix For Social Media Engagement
• The First Step In A Social Media Campaign
• When Does Marketing Cross the Privacy Line?
• The Edison/ADM Consumer Attitudes To Podcast Advertising Study
• ADM research notes podcast advertising appeals to “unreachable” consumers
• When Everyone Is A Pollster, What Happens To The Polls?
• Career Women Make Bad Mothers?
• Some Surprise No Shows for Super Bowl Commercials
• IIACSS poll shows Iraqis mostly optimistic as 2010 begins
• Edison Expands Iraq Market Research Services
• Market Research In Iraq
• NY10: Taxi Entertainment Network – A Unique, “Captive” Medium
• Edison Place-Based Media Survey Quoted in AdAge
• Delta Air Lines and Digitas Take Placed-Based Digital Media to New Heights
• The Hearts And Minds Of Turkey
• Predicting The Stock Market With Pop Culture
• The Changing Face of Facebook
• The Baseball Award You Don’t Want To Win
• Harnessing the Power of Mom
• How To Almost Lose An Election With A 70% Job Approval Rating
• Men Are From Mars…
• Blackberry Strikes Again
• Just Enough Love For Corzine?
• Have Consumers Hung Up On Ringtones?
• Bloggers Beware!
• The Olympics: A Battle Worth Losing?
• The New Album Experience in the Digital Age
• Canary in the Coal Mine – At Least Four Members of the New York City Council Lose Their Re-election Bids in Tuesday