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Higher Education TrendTopper MediaBuzz

Top US Colleges and Universities for 2013

Understanding College Brand Equity

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    • Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013

    MIT takes Top Honors from Harvard, Again; Public Universities edge Privates in Top 25

    • Volatility increases as consumers presented with more choices
    • Game-changers include Internet schools, for-profit institutions, and regional stars.
    • MOOCs begin having Influence
    • SAT reporting scandals have impact
    .
    Austin, Texas, January 30, 2013 – For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities.  This is the second time that a technical institute has topped the rankings.  Following MIT and Harvard were Columbia University; Stanford University; and the University of California, Berkeley up nine spots and moving into the Top Ten.  Rounding out the Top Ten were Yale; the University of Chicago (which slipped four spots); the University of Texas, Austin; Cornell and Princeton.
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    The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot in the last six years:  Harvard, Michigan, Wisconsin, and MIT.
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    The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively.
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    “The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have institutions of the stature of MIT, Berkeley and Texas give away their product for free, or millions of students opt for on-line schools or educations provided by for-profit organizations — and not record significant change.  This is all part of the globalization (and democratization) of higher ed.  In fact you need a seismograph to better understand the shifting of the tectonic plates of education, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM.  
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    The rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. This is the eighth TrendTopper MediaBuzz ranking over the preceding six years; the rankings are conducted every nine months.  There have now been four different schools taking the top spot in the last six years:  Harvard, Michigan, Wisconsin, and MIT.
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    To read about all Top Universities and Colleges continue reading here.
    To see the Top Public Universities, go here.
    To see the Top Private Universities, go here.
    To see the Top Engineering Institutions, go here.
    To see the Top Religion-related Universities, go here.
    To see the Top Public Colleges, go here.
    To see the Top Private Colleges, go here.
    To see the Top Military/Service Academies, go here.
    To see the Art/Design/Music Schools, go here.
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    Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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    The figure below shows the Top Universities and their rank in  2012.
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    2013 Top Universities 2012
    1 Massachusetts Institute of Technology 1
    2 Harvard University 2
    3 Columbia University 4
    4 Stanford University 8
    5 University of California, Berkeley 14
    6 Yale University 9
    7 University of Chicago 3
    8 University of Texas, Austin 10
    9 Cornell University 6
    10 Princeton University 15
    11 University of Pennsylvania 12
    12 Ohio State University, Columbus 16
    13 University of Washington 11
    14 University of California at Los Angeles 7
    15 New York University 20
    16 University of Wisconsin, Madison 5
    17 Virginia Tech 19
    18 University of California, Davis 17
    19 University of California, San Diego 22
    20 University of Minnesota 35
    21 Georgia Institute of Technology 23
    22 Johns Hopkins University 24
    23 University of North Carolina, Chapel Hill 28
    24 Duke University 21
    25 University of Michigan,  Ann Arbor 13
    25 Boston College 26
    26 University of Illinois—Urbana,  Champaign 34
    27 University of Phoenix 38
    28 Purdue University 42
    29 University of Georgia 27
    30 University of Southern California 32
    31 Michigan State University 40
    32 University of Virginia 25
    33 Boston University 29
    34 Northwestern University 31
    35 Georgetown University 25
    36 University of Iowa 44
    37 University of Pittsburgh 33
    38 George Washington University 30
    39 Pennsylvania State University 50
    40 Texas A&M University 47
    41 Rutgers, the State University of NJ 57
    42 University of Notre Dame 53
    43 University of Colorado, Boulder 58
    44 Indiana University, Bloomington 18
    45 University of Miami 37
    46 Florida State University
    47 Washington University in St. Louis 66
    48 Brown University 36
    49 University of California, Irvine 43
    50 University of Oregon 60
    51 Carnegie Mellon University 45
    52 Syracuse University 49
    53 California Institute of Technology 41
    54 Central Michigan University
    55 University of South Carolina,  Columbia 70
    56 University of California, Santa Barbara 39
    57 Vanderbilt University 46
    58 University of Missouri, Columbia 54
    59 George Mason University
    60 Oregon State University
    61 Tufts University 71
    62 University of Rochester 51
    63 University of Maryland, College Park 48
    64 Iowa State University 56
    65 Auburn University 64
    66 University of Massachusetts, Amherst 62
    67 University of Arizona 79
    68 University of California, Santa Cruz 52
    69 University of California, Riverside 55
    70 American University 107
    71 Emory University 59
    72 University of Florida 61
    72 Missouri U. of Science and Technology 78
    73 Dartmouth College 72
    74 University of Delaware 65
    75 University of Kentucky 68
    76 Case Western Reserve University 67
    77 University of Tennessee 69
    78 Rice University 72
    79 Loyola University Maryland 154
    80 Loyola University, Chicago 90
    81 Northeastern University 74
    82 Tulane University 86
    83 Clemson University 137
    84 Howard University 88
    85 Baylor University 73
    86 Fordham University 83
    87 Southern Methodist University 87
    88 Stoney Brook University 117
    89 Miami University, OH 92
    89 Villanova University 89
    90 Drexel University 93
    91 Kansas University 77
    92 University of Denver 94
    93 University of Oklahoma 82
    94 Wake Forest University 76
    95 University of New Hampshire 105
    96 Rensselaer Polytechnic Institute 97
    97 DePaul University 102
    98 Rochester Inst. of Technology 108
    99 Marquette University 95
    100 CUNY-Hunter College 139
    101 Arizona State University 84
    102 College of William and Mary 96
    102 James Madison University 101
    103 Santa Clara University 103
    104 Brandeis University 99
    105 University of San Francisco 175
    106 Brigham Young University, Provo 63
    107 Lehigh University 91
    108 Hofstra University 115
    109 CUNY-Baruch 139
    110 CUNY-Queens 119
    111 University of Arkansas 111
    112 Texas Christian University 98
    113 University of San Diego 113
    114 Liberty University 114
    115 St. Mary’s College of California 112
    116 University of Alabama 110
    117 Catholic University of America 116
    118 Pepperdine University 128
    119 Illinois Institute of Technology 123
    120 University of Dayton 100
    121 CUNY-Brooklyn 135
    122 North Carolina State University, Raleigh 80
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