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  Protect the Data-Driven Way of Life

  Join DMA’s Data-Driven Marketing Institute. Learn more about this important initiative and how your business can get involved.
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  Are You a Consumer? Need Help?

  We can guide you through this sometimes-confusing world of email, direct mail, opt-outs. Find out more>>
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  Can You Handle Big Data?

  Take a look at the recent Neolane Survey about Big Data>>
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  Join Us on The Hill, March 12-14th

  Learn more about this critical issue and join us in Washington DC to protect data-driven marketing>>

Upcoming Events

Upcoming Events

Data-Driven News

DMA Expresses Disappointment with ‘Marketplace Fairness Act’

DMA Celebrates Data Innovation Day with FREE Online Event

DMANF Honors LW Robbins President Lynn Edmonds with 2013 Max L. Hart Nonprofit Achievement Award

What We Do

Advocate for Marketers

As the global debate on data use heats up, now more than ever – marketers need a strong voice in Washington – and DMA delivers…Learn more about our Advocacy.

Develop Careers

McKinsey reports marketers face a significant and pressing shortage of talent to capture the full potential of data today.  DMA offers the only Professional Development program  that are designed for the challenges faced by today’s data-driven marketers.

Foster Community

DMA is about bringing the marketing community together. Our working groups and member committees are designed to unify our community’s efforts, build deep political grassroots, and provide you valuable networking opportunities.

Share Insight

Meet some of the best innovators of our industry at our DMA Conferences & Events.  We offer a wide array of hot issues affecting marketers everyday. Check out our events schedule.