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CASE STUDIES.
SEE PAST FAVORITESCLIENT LIST.
American Society of Mechanical Engineers (ASME)
Amnesty International
Breathe Project (The Heinz Endowments)
Cancer Prevention Institute of California (CPIC)
Center for Creative Land Recycling
Cisco WebEx
Lonesome George & Co.
Mezzetta Foods
Mighty Leaf Tea
Natural Resources Defense Council (NRDC)
Pabst Brewing Co.
Portuguese Cork Association (APCOR)
Rock the Vote
San Francisco School Alliance
Save Our Species (SOS)
Sustainable Life Media
Tatzoo
United Nations
USA Network
Wal-Mart
World Wildlife Fund
Amnesty International
Imagine, Instant Karma, Eyes on Darfur & Protect the Human
Broadcast, Outdoor, Print, Web, Events, Educational materials, Merchandise, Radio
Citizen is perhaps best known for its Imagine campaign which ran in more than 65 countries around the world. During that time, awareness and support for Amnesty International’s human rights work grew steadily year to year. The campaign was based on John Lennon’s iconic song, and was followed in 2006 by "Instant Karma: The Campaign to Save Darfur" which used used a mix of music, advocacy and advertising to focus attention on the growing genocide. We conceived and co-produced the project, helping enlist over 50 artists including U2, Green Day and R.E.M. and partners such as American Express, Hard Rock International and Warner Brothers Music to bring the global campaign to life.
The revenue generated allowed Amnesty to boost its grassroots campaigning, apply pressure on the UN and create educational tools such as our award-winning Eyes On Darfur site. The site broke new ground by allowing users around the world to literally watch over and protect twelve intact, but highly vulnerable villages using commercially available satellite imagery. Eyes on Darfur received a 2008 Webby Award and 2008 IAC Award for best advocacy website by proving that technology and advocacy efforts can merge to create meaningful change.
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Imagine Print Ads
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Instant Karma cd, petition & wild postings
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Eyes On Darfur web
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Protect the Human web
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Protect the Human print
We build brands for companies & organizations that aren’t afraid to lead with their values.
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