Internet Marketing
The internet offers a wide variety of channels to promote your business. Your success will be defined by your understanding of, how each online channel will influnce your websites traffic.
Search Engine Marketing
Website Content
Link Building
Press Releases
Email Blasts
Social Networking
Understanding Search Engine Marketing
There are two ways of getting to the top of the search engines:
1.) Paying to be at the top: Which the industry calls PPC or Pay Per Click.
2.) Search Engine Optimization: Designing your website and link building campaign to be search engine friendly.
Understanding Pay Per Click
When your pay per click (PPC) campaign is controlled by the same company managing your search engine optimization (SEO) service, a conflict of interest exists. Buyer Beware!!
Your PPC Company has no interest in getting your website ranked high in the organic search results when they get a commission when somebody clicks on the pay per click ad they setup for you.
It is imperative that you have an expert on the inside protecting your companies financial and marketing needs from being exploited by a pay per click company.
Understanding Search Engine Optimization
Simply put, Search engine optimization is the science behind getting your website ranked organically in search engine results from Google, Bing and Yahoo. Search engine optimization is maximized by focusing on the following elements.
1.) Keyword Research (Google, Bing, Yahoo)
- Track the keywords that consumers request in the search engines
- Track which keywords that web pages are ranking for in the search engines
2.) Website Content Updates
- Direct updates for informational and seasonal changes
- Update Tags (Title, Description, Keyword and ALT)
3.) Link Building
- Leverage bloggers and content writers
- Filling online website directory listings
- Research and make recommendations on competitors incoming links
4.) Optimized Press Releases
- Update Press Releases to include text links using a wide variety of relevant keywords:
- Share press releases through social news websites (Digg, StumbleUpon, Delicious)
- Flickr
- YouTube
Email Blasts