Branded Content, UK Style
by John Carroll onNov 26, 2012 • 12:51 am 1 CommentFrom the Sneak Adtack International desk
Given all the ads in sheep’s clothing we see here in America, it’s easy to think the US has a monopoly on stealth marketing. Not so, according to this post on The Wall blog in the UK:
How branded content is evolving
With branded content being a constant topic of conversation in 2012, certainly as far as the last six months were concerned, this is a timely infographic from the Content Marketing Association. It takes a look at how branded content has and is evolving. In a year, it is estimated that a consumer has over 379,000 brand experiences; in fact on a typical journey to work the average person can expect to interact with 170 brands with all of them competing fiercely for one thing: consumer attention.
So, the Content Marketing Association concludes, “Content becomes the brands’ side of the value exchange – providing customers with interesting and relevant information in return for their time.
The value exchange, eh?
Paging George Orwell. Paging Mr. George Orwell.
Helpful graphic:
Yow. That’s a lotta content marketing.
News outlets: Watch your six.
John Carroll, who also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town, is a media analyst and mass communication professor at Boston University.
John Carroll has 176 post(s) on Sneak Adtack
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1 comment
Branded Content, UK Style | Campaign Outsider says:
Nov 26, 2012
Reply[...] Read the rest at Sneak Adtack. [...]