Articles Tagged ‘girls’ properties’
Christina Applegate’s apparel brand FabKids outfitted for growth
CONSUMER PRODUCTS / INTERACTIVEActress Christina Applegate and former ShopStlyle founder Andy Moss’ new girls fashion e-commerce brand FabKids has launched its first apparel line since being acquired by subscription service JustFab last month.
7 days ago Wendy Goldman Getzler
New study reveals girls are increasingly into boy brands
CONSUMER PRODUCTS / KID INSIGHTResults from Young Love, an annual US study by youth and family research firm Smarty Pants, reveal that young girls are quickly being drawn to “boy-skewing” brands like Lego, Beyblade, and Batman.
November 16, 2012 Jeremy Dickson
Sweety High heads confidently into girls’ worlds
INTERACTIVEThe class of girl-skewing social networks has its latest newcomer in Sweety High, a brand-new online community developed by a panel of seasoned kids entertainment execs – including former leaders from Stardoll, Disney, Sony and Nickelodeon.
December 2, 2011 Wendy Goldman Getzler
Twenty five is the new tween for American Girl
CONSUMER PRODUCTS / RETAILERMattel’s American Girl brand is turning 25 and to celebrate the occasion the company is launching in-store events, limited-edition merchandise and a special cruise.
May 3, 2011 Wendy Goldman Getzler
HarperCollins acquires new girls’ book series
CONSUMER PRODUCTSHarperCollins Children’s Books UK has acquired the UK and Commonwealth rights (excluding Canada) to Kathryn Littlewood’s new trilogy for girls entitled The Bliss Bakery.
February 22, 2011 Wendy Goldman Getzler
Spin Master gets Victorious
CONSUMER PRODUCTSNickelodeon Consumer Products has named Spin Master as master toy licensee for its live-action comedy Victorious.
February 14, 2011 Wendy Goldman Getzler
Consumer products expansion in store for Olivia brand
CONSUMER PRODUCTSChorion is expanding its US consumer products lineup for the girls-oriented preschool property, Olivia.
February 10, 2011 Wendy Goldman Getzler
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