What’s your font?

Like your Zodiac sign, a font can define you or your company. A new book by Simon Garfield, "Just My Type: A Book About Fonts" delves into the world of fonts, what they mean, and how they define the user. Nowadays, it's even relatively easy to create your own font. We like yourfonts.com which allows you to create fonts to your hearts content, and then purchase the one you ultimately like for only $9.95. A recent article from Business Insider Online peeks at Garfield's book, looking at some the quirks … Read more...

Make a Joyful Noise? Music On Your Website is Not “Music” to Everyone’s Ears

Have you been to an annoying website lately? What was it that annoyed you? Was it an ugly photo, or bad typeface? Was the layout simply too hard to follow? You just wanted to call the company, and couldn’t find the phone number? (Now you know some of the things that annoy me!) Most of us can live with those types of annoyances. But the singular most annoying thing, hands down, is audio - music or sound - on a website, even if you are a musician. I’m not talking about selecting to listen to music … Read more...

Practicing Safe Spam

I was doing a bit of email clean-up and, while looking through my SPAM inbox, saw that my email filter had designated a message from a local business "SPAM". Here's the interesting thing - I don't really want the email, and don't have a particular interest in reading it, but it's not, by my loose and open definition of the word, SPAM. I'm not even sure that I specifically subscribed to it. But, it's not offensive, and, most importantly, I can "opt out" if I want to.   The Original … Read more...

Consumer Behavior and Facebook

Constant Contact recently completed a study using the expertise of Chadwick Martin Bailey to research interactions of consumers with brands on Facebook. Please click the read more for a recap of some of the statistics and additional information... Here is a recap of some of the statistics: 52% off Americans over the age of 18 spend at least one hour per week on Facebook (I probably throw off the curve, since I spend a lot more than that!) People interact with their favorite brands (including … Read more...

Do you need a web designer?

Your website may be the very first thing a potential client sees. As a first impression, it should be a good one, don't you think? If I'm sitting at my computer and receive a call from someone I don't know, the first thing I do is look up their website, just to get a better feel for who they are and what their company does. When someone visits your website, they develop a sense of you and your company. Layout, ease of navigation, content and design, can all be elements that may keep a potential client … Read more...