Posts by author:
Tom Webster
Help Me Set My Career Back Five Years
by Tom Webster on February 26, 2013
TweetYes, BrandSavant readers, you have a chance to set my career back by five years–maybe more–by enabling a flood of [...]
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The Survey Is Dead
by Tom Webster on February 25, 2013
TweetI came across a couple of things this weekend that *almost* inspired a rant. However, ranting doesn’t agree with me [...]
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“The Usual Caveats” of Social Media Research
by Tom Webster on February 19, 2013
TweetNot for the first time today, a piece of research was passed along to me by someone warning that it [...]
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Some Big News For Podcasting
by Tom Webster on February 12, 2013
TweetMy compadres at Edison and I are very excited to announce that we are now providing podcast measurement ratings and [...]
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Why We Brand
by Tom Webster on February 4, 2013
TweetI’m not the only one who has said this, but the GoDaddy ad during the 2013 Super Bowl was *appallingly* [...]
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The Forgotten Power of Audio
by Tom Webster on February 4, 2013
TweetThis is, we are told, the era of video. Of images. Of YouTube and Instagram and Vine and .gifs. I [...]
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Waystations
by Tom Webster on January 30, 2013
TweetApple is an enormously successful company, and as such has spurred a cottage industry in business writing as we all [...]
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The Facebook Flea Market
by Tom Webster on January 2, 2013
TweetToday I logged into Facebook and was greeted with the ad bar below: You know it. You’ve seen it. Facebook [...]
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What The Mayans Can Teach Us About Social Media And Marketing
by Tom Webster on December 21, 2012
TweetYeah, ummm…I got nothing. Happy Holidays, and I’ll see you in this space in 2013. Thanks for reading my stuff. [...]
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The Election’s Most Important Insights For Marketers Part Two: The Crystal Ball
by Tom Webster on December 11, 2012
TweetThe myth of the “crystal ball” is not a new topic for this blog, but the election brought it back [...]
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.