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BRITE Videos

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Overwhelming Consumer Choice
Professor Sheena Iyengar, Columbia Business School
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Featured Videos

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A New Path
to Purchase
Marc Speichert

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Five Strategies for
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Julie Cottineau

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Overwhelming
Consumer Choice Professor
Sheena Iyengar

(22:02)
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The Challenge
of New Media
Antonio Lucio

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Making Machines that Make Anything
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Behavioral Innovation & the
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BRITE '12

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BRITE '11

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Overwhelming
Consumer Choice
Professor Sheena Iyengar
(22:02)
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The Challenge
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Social Purpose
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11 Digital
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Video
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BRITE '10

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Disruption & Opportunity for News Media
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The Post-Crisis Consumer
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New Business Models
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The Death of Linearity
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Making Machines that Make Anything
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New Business Models Based on Sharing
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Brand Success and Failures in
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Samsung Case Part 1: A Customer-Driven Brand
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Samsung Case Part 2: Innovation Process
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Samsung Case Part 3: Market Leadership
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5 Strategies for Customer Networks
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The iPhone & Network Collaboration
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Online Organizing for Obama and the Red Cross
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BRITE '09

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Q&A with the BRITE
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Crowdsourcing Ideas for AnyClip
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Behavioral Innovation & the
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Q&A with the BRITE '09 Audience
Umair Haque
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BRITE '08

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Product, Brand,
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