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BRITE Videos

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Five Strategies for Entrepreneurial Branding
Julie Cottineau, Founder, BrandTwist, former VP of Brand, Virgin USA
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Featured Videos

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A New Path
to Purchase
Marc Speichert

(7:02)
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Five Strategies for
Entrepreneurial Branding
Julie Cottineau

(7:02)
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Overwhelming
Consumer Choice Professor
Sheena Iyengar

(22:02)
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The Challenge
of New Media
Antonio Lucio

(20:11)
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Making Machines that Make Anything
Bre Pettis
(4:50)
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Behavioral Innovation & the
Great Compression
Umair Haque
(22:09)

BRITE '12

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A New Path
to Purchase
Marc Speichert
(7:02)
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Five Strategies for
Entrepreneurial Branding
Julie Cottineau
(6:09)
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The Human
Operating System
Abigail Posner
(11:34)
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What Does Twitter
Have to Do with
Revolution?
Zeynep Tufekci
(29:35)
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Talent Innovation
and the
Performance Paradox
Cathy Benko
(5:32)
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Which Half of My
Digital Marketing Is
Working?
David Rogers
(6:18)
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When Everyone is
a Media Company
Media Panel
(16:25)
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The Human Element
Bob Garfield
(18:06)
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The Public-Private
Continuum of
the Internet
Jeff Jarvis
(18:58)
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How Language
Savvy Machines
Could Turn
Marketing
Upside-Down
Stephen Baker
(5:02)
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(Data) Mine Your
Own Business
Oded Netzer
(10:41)
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How Do We Make
Customers Happy?
Bernd Schmitt
(5:33)
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Does Brand
Simplicity Matter?
Howard Belk
(14:09)
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Marketers Struggle
to Measure ROI
Don Saxton
(11:24)
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Building Consumer
Relationships through
Purpose
Brans Purpose Panel
(16:50)
     

BRITE '11

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Overwhelming
Consumer Choice
Professor Sheena Iyengar
(22:02)
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The Challenge
of New Media
Antonio Lucio
(20:11)
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Social Purpose
Fueling Growth
Carol Cone
(3:59)
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The Power of
One-to-One
Communication
Jason Clement and
Josh Millrod

(4:43)
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Health as a Strategy
for Competitive
Advantage
Hank Cardello

(5:07)
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Disruptive Innovation
for Brands
Luke Williams

(9:33)
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11 Digital
Marketing Trends
Steve Rubel
(9:13)
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Video
Advertising 2.0
Mike Steib
(4:29)

BRITE '10

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Disruption & Opportunity for News Media
Vivian Schiller
(20:34)
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The Post-Crisis Consumer
John Gerzema
(4:57)
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New Business Models
for News
Jeff Jarvis
(20:27)
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The Death of Linearity
Bernd Schmitt
(3:15)
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Making Machines that Make Anything
Bre Pettis
(4:50)
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New Business Models Based on Sharing
Robin Chase
(4:42)
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Brand Success and Failures in
Social Media
Aliza Freud
(18:23)
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Samsung Case Part 1: A Customer-Driven Brand
Bernd Schmitt
(4:33)
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Samsung Case Part 2: Innovation Process
Yoon C. Lee
(11:35)
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Samsung Case Part 3: Market Leadership
Reid Sullivan
(13:42)
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5 Strategies for Customer Networks
David Rogers
(2:27)
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The iPhone & Network Collaboration
David Rogers
(2:09)
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Measuring Diffusion and Influence on Twitter
Duncan Watts
(4:10)
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Online Organizing for Obama and the Red Cross
Thomas Gensemer
(20:54)
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Q&A on the
Future of News
Jeff Jarvis and
Vivian Schiller

(23:58)
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Lessons from "United Breaks Guitars"
Dave Carroll
(20:15)
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The Power of Open Innovation
Dwayne Spradlin
(25:31)

BRITE '09

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Bravo TV's Digital Media & Marketing Strategies
Lisa Hsia
(16:02)
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Q&A on boxee and Social Media
Avner Ronen
(8:56)
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Learning from Movie Marketing
Sanjay Sood
(4:01)
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Introducing Sanjay Sood as cool
Bernd Schmitt
(3:36)
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The Future of Advertising and Marketing
Jeff Jarvis
(20:59)
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Q&A with the BRITE
'09 Audience
Jeff Jarvis
(11:13)
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Technology Trends and their Implications for Marketers
Steve Rubel
(11:07)
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Crowdsourcing Ideas for AnyClip
Aaron Cohen
(11:59)
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Behavioral Innovation & the
Great Compression
Umair Haque
(22:09)
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Q&A with the BRITE '09 Audience
Umair Haque
(10:24)

BRITE '08

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Product, Brand,
Experience Nike & Sony
Marty Homlish
(0:53)
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Key to Craigslist: People
are Trustworthy
Craig Newmark
(1:31)
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GE – Innovation at Work
Patia McGrath
(1:49)
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Fear, Greed, and Disruption in New Media
Jeff Pulver
(1:23)
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Big Think Strategy: On Burping Crickets
Bernd H. Schmitt
(2:13)
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P&G - Collaborating with Competitors
Mark Peterson
(1:48)
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Big Thinker Audience
Award
(3:50)
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The Explosion of Online Video
Steve Rosenbaum
(1:12)
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