Bloomers: Underwear. Sleepwear. Loungewear
About
Bloomers is the vision of Bellacara co-founder, Kim Putens, who sought to create a unique store focusing on underwear, sleepwear and loungewear, and NOT lingerie.
Feeling that most shops of its kind focused too much on lingerie, Kim was frustrated with the lack of stores offering just the basics and simple, beautiful lounge and sleepwear. She preferred comfortable undergarments, sleepwear and loungewear that didn’t look like her husband’s sweatpants and college t-shirts, but slinky lingerie does not fit the bill either. So, Kim set out to create a boutique where comfort and practicality, as well as style and beauty, are the focus. In fact, when Kim is buying sleepwear for the store, she always asks herself ‘will I be mortified if my young son sees me in this?’
As Kim always says, lingerie stores are intimidating and most of us feel uncomfortable in them when all we want is to simply buy a new bra or get a cute pair of underwear. And, while we all like to look our best on the outside, it’s what’s underneath that can make the difference.
Bloomers was founded in historic Old Town Alexandria in 2008 and has expanded to include a location in the Village of Shirlington. Both stores are open 7 days a week.
As Seen In…
- Daily Candy – Rescuers Down Under – November 19, 2008
- DC Modern Luxury – Shops of the Moment
- Washingtonian Magazine – Best of Old Town – April 2009
- Northern Virginia Magazine – Best of NoVa – June 2009
- Express Weekend Guide – Goods Lookout – July 24, 2009
- Body Magazine – Retail Profile – October 2009
- Washington Post Magazine – Trend Report – November 15, 2009
- Northern Virginia Magazine – Talking Shop with Kim and Angela – February 2010
- Express Weekend Guide – Lookout Old Town – March 19, 2010
- City Shop Girl – Deal of the Day – June 8, 2010
- Old Town Boutique District – Boutique Buzz: Get Your Booty to Bloomers – October 14, 2010
- DC Scout – What Lies Beneath – October 19, 2010
- Old Town Alexandria Patch – Campagna Center Benefits from the 12th Annual Toast to Fashion – March 27, 2011
- Old Town Alexandria Patch – Small Business Owners Set to Protest ‘Add-On’ Tax at City Hall – April 15, 2011
- Old Town Alexandria Patch – Old Town Alexandria’s Bloomers Expands to Shirlington – November 14, 2011
- Washington Post’s The Feast – November 16, 2011
- DC Scout – Style Events December – December 1, 2011
- Old Town Boutique District – January Events – December 29, 2011
- Northern Virginia Magazine – Bloomers-Shirlington Celebrating Big Time this Month – January 10, 2012
- Old Town Boutique District – Deals & Gifts to Celebrate New Bloomers of Shirlington – January 17, 2012
- DC Scout – Be There: Welcome to Shirlington – January 17, 2012
- Arlington Now – Bloomers to Hold Grand Opening – January 19, 2012
- Refinery 29 – Bloomers’ New NoVa Shop = Cute Undies Closer to Home – January 20, 2012
- DC Scout – Valentine’s Day Gift Guide – February 7, 2012
- Arlington Now – Donate a Bra at Bloomers, Get a Discount - May 15, 2012
- Milk.Bread.Fashion – Spanx Me - May 31, 2012
- Unveil by Alumbra – Little Luxuries: Bloomers Boutique - August 2012