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You know PR works. But how do you demonstrate that to the board, multiple stakeholders and PR sceptics? When budgets are under such close scrutiny, proving that your PR initiatives directly support the business is paramount.
Defining what constitutes success in PR has been our core focus for nearly 20 years. Central to our philosophy is to provide the particular metrics you need, that prove your case, not just the metrics that are easy to measure.
We create media measurement programmes for the world's leading organisations, wrapping metrics around their complex and unique businesses, ultimately helping them understand, refine and demonstrate how PR has impacted the bottom line.
Take a look at our blog - Measurement Matters for the latest trends, insights and thinking in PR Measurement, Media Analysis and Social Media.
Effectiveness
Assess the effectiveness of your campaigns, to what extent your messages reached your target audiences and resonated, if they resulted in behavioural change.Benchmarking
Understand who dominates your mainstream and social media space. Compare your media position, strengths and weaknesses with that of your competitors.Crisis Management
Know your critics and your advocates, assess when the tide is turning, interact with the right channels to protect your reputation.KPI Scorecards & Executive Reporting
Designed specifically for snapshot board reporting, demonstrate PR's value to the bottom line of the business.UKPulse
Media Monitoring
Social Media Monitoring & Analysis
Social Media Measurement
#GHGorkana Good Housekeeping breakfast briefing 26/02/2013
26 February 2013
Media Briefing with The Sunday Times Business #STGorkana
21 February 2013
Measuring the Charity Media Landscape
20 February 2013