Rivista 5 Content Management System
A Web CMS for Publishers to Create Responsive Design Websites
Rivista 5 builds on the visual appeal and versatility of the Rivista™ Content Management System, a modular, cloud-based solution designed specifically for publishers.
Accommodating direct editorial access, without need for a webmaster or third party, and monetized to generate advertising revenue, Rivista—and now, Rivista 5—gives publishers the power and flexibility to be unique in their market.
Rivista 5 publishes responsive design websites that adapt to all screen sizes. The result is a compelling experience for readers on smartphones, tablets, desktops, laptops, and an ever-expanding array of devices.
The days of pinch and zoom are over! Using HTML5 and CSS3, Rivista 5 flows website content according to the screen size of the viewer and translates to more time spent on site.
Contact us to learn more about responsive design.
Rivista™ includes state-of-the-art content management tools. Publishers can organize content by tags, track website traffic by section, and align advertising programs with editorial content to increase ROI.
Explore the power of the Rivista 5 CMS:
- Introducing Responsive Design
- Website Implementation
- Stronger Results, More Revenue
- Ad Serving
- Content Marketing / Native Advertising
- Interactive Tools to Engage and Grow Audience
- Geobase Directories
- Turnkey Revenue-Generating Programs, “Top of the Town”
- Tracking and Analytics
- Monetization Strategy
Introducing Responsive Design
Latest metrics show that nearly 30% of traffic to publisher sites is coming from mobile devices. Some websites are closer to 50%. By 2014 there will be more web traffic coming from mobile than from the desktop web (comScore). To add to that, 67% of users are more likely to buy a website’s product or service if the site is mobile-friendly (Google).
To take charge of their digital future, publishers are embracing a mobile-first approach and thinking outside of the box.
With responsive design, website content naturally adapts to the screen and orientation on which it is viewed regardless of the device. Publishers can control advertisements that appear on different screen sizes. For example, a leaderboard ad can be set to appear for desktop and tablet views with a smaller-sized ad for smartphones. A responsively designed interface is a better experience for readers and advertisers alike. Fonts, images, and site structure all play their part to create a fluid experience that readers enjoy.
“The benefits are obvious,” says Mashable, “You build a website once and it works seamlessly across thousands of different screens.” You can learn more about responsive design here.
Website Implementation
Rivista 5 is the only web CMS for responsive design built specifically for magazine publishers that offers companion digital edition and mobile app solutions. Publishers who value bold branding, a strong social presence, eCommerce abilities, and more find that their content can integrate seamlessly across channels while offering readers a choice of how to consume and share it.
The presentation layer is customizable with layouts for displaying content and aligning advertising. Working with an implementation manager every step of the way, the publisher stylizes the site with fonts, colors, and features to showcase their brand.
The implementation process includes:
- Web strategy and architecture
- SEO analysis and training
- Migration/transition
- Implementation management
Publishers that have an existing website will work with the Rivista 5 team to migrate content that should be on the new website and to format content for responsive design.
Stronger Results, More Revenue
Rivista 5 was designed to help magazine publishers continuously grow their audience and generate revenue. Having a responsively designed interface contributes to a lower bounce rate and more time spent on the website. Publishing partners typically experience between a 25% and 125% increase in online traffic in the first 6 months after launching their web presence on Rivista™.
Advertisements can be targeted to run alongside certain topics or sections of the website or they can be set to rotate across all available inventory. Rivista™ accepts all IAB advertising units and ad serving is available for publishers that utilize it.
Ad Serving
Ad serving is a technology and service that allows for greater segmentation and targeting of ads. When a website is visited ads will appear according to schedule and the publisher can keep track of impressions and clicks to determine the success of campaigns.
The beauty of ad serving is the ability to report on impressions, clicks, and post-click activities. Using an ad server, the publisher can upload and target ads to different users or content. The campaign can be fine-tuned and optimized based on results. The publisher can also manage their website inventory and forecast the availability of impressions based on traffic patterns to the site and campaigns that are running.
Godengo+Texterity uses OpenX Enterprise for ad serving as it is flexible, powerful and intuitive. Other ad servers, such as Google’s Doubleclick for Publishers (DFP), can be used with Rivista 5.
Ads can be targeted by content, geography, browser, and custom variables. The ad server will prioritize ads to manage sold campaigns and available inventory to hit revenue goals.
Content Marketing / Native Advertising
Another benefit of Rivista 5 is the ability to craft native advertising opportunities that are valuable to advertisers. Savvy marketers are looking for ways to break through the noise and find niche audiences interested in their products or services. Having developed such audiences and multi-platform offerings, publishers are in a prime position to sell more than just a banner.
Try sponsored sections, slideshows, video channels, or content lead-generation programs based on topics that engage your readers and deliver leads.
Solve Media finds that 60% of agency media buyers consider native advertising to be “very important” or ”extremely important” going into 2013. Read more.
Rivista 5 has the tools to enable content marketing and the Godengo+Texterity team has over 13 years of experience to apply towards helping publishers monetize their assets and create new revenue streams. Ask us for examples to succeed in this exciting market!
Interactive Tools to Engage and Grow Audience
Publishers enjoy a full suite of applications to enhance their web presence, whether it’s a rotating splash gallery to greet visitors entering the site, a calendar of events to feature local-doings, a video channel to highlight top restaurants, or a photo gallery to advertise tourist destinations.
Rivista™ developers are constantly creating new modules, often with inspiration from publishing partners.
- Video
- Surveys
- Polling
- Weather
- Calendars
- Photo galleries
- Geobase directories
- User commenting
- Blogs
- E-Commerce
- Order management
- RSS feeds
- And more
Geobase Directories
The Geobase application in Rivista™ lets the publisher create searchable online directories of businesses arranged by category, location and feature. Geobase can be used to manage local business listings, such as a dining or shopping guide, that provides site visitors with a valuable resource to keep them coming back to the site and advertisers with a powerful promotional tool to generate revenue.
Geobase accommodates a customized look and feel, data import/export, search engine optimized listings, advertiser self-serve listings, eCommerce with a publisher defined pricing model, and value-added services such as restaurant reservations.
Turnkey Revenue-Generating Program, “Top of the Town”
Growing in popularity is a locally-focused turnkey advertiser program created by Godengo+Texterity known as “Top of the Town.” Top of the Town is a publisher revenue development partnership program that is built on the Rivista™ platform.
Top of the Town works best in destination markets where publishers can team up with the hospitality industry, retailers and entertainment venues in running promotions on their site. Top of the Town uses the hottest tools in local marketing —Web directories, text messaging, loyalty programs, and video—to build an unmatched lead generation mechanism across platforms.
See PalmSpringsLife.com for an example of Top of the Town promotions. This program has driven hundreds of leads to restaurants, hotels, shopping centers, and attractions in the Palm Springs area. Promotions extend from the Palm Spring’s website to physical businesses participating in the program. Other publishers include Our South Bay (see The Locals Club) and Marin Magazine (see OptLOCAL) as examples.
The program can be customized for each local market and publication to live up to what readers have always expected. Godengo+Texterity provides the platform, sales expertise and processes that drive the publishers program, allowing the publisher’s team to focus on sales, margin and promotion.
A proven program, Top of the Town is driving new revenue and reader engagement for publishers in a variety of markets.
Tracking and Analytics
All Rivista™ sites are set up with Google Analytics or can be hooked up to a publisher’s tracking system of choice to keep tabs on unique visitors, traffic patterns, and time spent on site. Analytics are powerful and provide the information necessary to determine articles and topics that resonate most with readers as well as the data advertisers seek as it relates to the publisher’s audience.
All publishers have access to a dedicated Account Management team that will explain how to make the most of web, mobile, and social analytics to tell the story of your brand and loyal readers.
Monetization Strategy
Monetization is a key focus at Godengo+Texterity and publishers have access to ongoing sales strategy consultations and training to equip sales teams to sell digital media. The veteran team can be found presenting webinars and conference presentations on topics like cross-platform publishing, mobile, and monetization. Publishers can benefit from the same expertise used to train media sales teams at McGraw-Hill, Cox, Hearst-Argyle TV, and NBC.
Current webinar topics include:
- How to Monetize Your Website
- Basic Sponsorships
- How to Overcome the Objection: Your Site is Too Small
- Content Marketing
Rivista™ powers industry-leading websites and delivers the benefits of an in-house website at a fraction of the cost. Websites are monitored 24/7. Customer support is available from 7am PST to 5pm PST, Monday-Friday. Rivista™ includes hosting and website maintenance.
Request a demonstration of Rivista 5 to see how it works.
For answers to your questions, call 510-423-0379 or request a personal consult.