Intrinsic Strategy consulting
Intrinsic Strategy is a marketing, brand and product strategy consultancy. The firm’s principal, Frank Catalano, works with a wide variety of companies primarily in education technology and digital learning.
Intrinsic Strategy has developed creative and practical strategies for new initiatives on both a retained and interim-executive basis. Clients, large and small, have included Apple, Pearson, McGraw-Hill, MetaMetrics, Corbis, Rick Steves’ Europe Through the Back Door and the Toy Industry Association, among others.
Frank Catalano is also an industry analyst, author and veteran media commentator. For more on Intrinsic Strategy, see the About page. To reach Frank, see the Contact page.
Latest news
Frank Catalano’s latest analysis and speaking on technology and education:
- Starting a makerspace in school: tips from the experts Schools interested in the Maker Movement can learn from the experiences — of libraries. (NPR/KQED MindShift)
- Paper trumps tech at national library conference Despite cool tech infiltrating some libraries, the ALA exhibits are still about lots of paper. (GeekWire)
- Closing the gap between educators and entrepreneurs How to avoid disconnects that can hamper the efforts “edupreneurs” are making. (NPR/KQED MindShift)
- 3 ways digital media is turning us into 2nd graders From tweets to PowerPoint to numbered blog posts, text complexity appears endangered. (GeekWire)
- Hey, disrupt this! Five tech terms to banish in 2013 It’s time for tech to clean up its language and avoid these five abused, overused or misused words. (GeekWire)
- Obstacles and opportunities for entrepreneurs in education What basics should edtech startups know? A companion paper to the MIT Enterprise Forum event. (MITEF Northwest)
- Potent alphabet soup: how SLI, LR and LRMI will shape education technology content How new digital plumbing is important to both established education companies and startups. (EdSurge)
Advice and insights
The Intrinsic Strategy blog includes posts on marketing and branding strategy. Frank Catalano’s analysis and commentary about tech’s effect on consumers and education appears in his GeekWire column, in his contributions to the NPR/KQED education news site MindShift, in occasional work for the edtech newsletter and site EdSurge and, historically, on the tech news site TechFlash.
Real-time thinking
Frank Catalano is a frequent public speaker, known for his engaging, witty and occasionally thoughtful style. He will moderate the session, “From Legacy to Uncertainty: the Digital Future of the Major ‘Textbook’ Publishers” at the upcoming SXSWedu 2013 conference (March 4-7, Austin).
He keynoted the BbWorld Transact 2012 conference and the Education Industry Association’s 2011 EDVentures conference, and spoke at MIT Enterprise Forum’s Obstacles and Opportunities for Entrepreneurs in Education, the Software and Information Industry Association’s Ed Tech Industry Summit, AEP/AAP’s Content in Context conference and EdNET 2012.
Follow @FrankCatalano on Twitter for updates on interesting education and crossover consumer technology.