MLOVE Mobile Trend Report
App plays Music on Twitter
Best Practice
“SoundTracking” is a mobile application for Android and iPhone that enables smartphone users to share their music automatically on Twitter.
To do this, the app uses Twitter’s “Expanded Tweets” feature, which makes it possible to integrate visual and audio media directly into their tweets. With “SoundTracking”, people can select a song to tweet, and a picture of the band will display as the song plays.
The app uses the Gracenote music database for the song information.
Source: soundtracking.com
Initiator: Schematic Labs, USA
Mcdonald’s shows Origins of Meals
Best Practice
McDonald’s is offering its Australian customers a mobile app called “TrackMyMacca’s” that uses GPS and image recognition to provide information on the origin of the ingredients used.
Based on the user’s location, the app can work out which branch they are currently in and identifies the meal they order from a photo taken of it.
Using this data together with the date and time, the app then lists the individual ingredients in the selected menu.
With the help of augmented reality, McDonald’s customers can then turn their table into a farm to find out more about the origins of the food.
Source: facebook.com
Initiator: McDonald’s Corp., Australia
Lingerie Advert with self-deleting Video
Best Practice
The Israeli lingerie company Delta has exploited the automatic deleting feature for messages in Facebook’s chat app “Poke” for advertising purposes.
To promote a one-off sales campaign called “A One-Time Sale! Delta”, a video featuring a lingerie model has been sent to her Facebook friends.
The unique character of the campaign was highlighted by the fact that the message and video deleted themselves after a single viewing.
Source: facebook.com
Initiator: Grey Israel, Israel
Flatrate Games for Smartphones and Tablets
Best Practice
The mobile phone operator Telefónica Deutschland/O2 is offering its customers a flatrate for video games in partnership with the games developer Electronic Arts (EA).
These can be played on Android-based and Java-capable smartphones and tablets. Users of the flatrate can download as many popular titles, such as FIFA and The Sims, as they want for a monthly fee of €4.99.
The subscription can be tested for one month for free and can be cancelled before beginning the paid version. A permanent internet connection is not needed to play.
Source: telefonica.de
Initiator: Electronic Arts GmbH, Germany
Discovering People and Places in San Francisco
Best Practice
The Californian online dating platform Tagged now offers a mobile application called “Sidewalk”, which allows users to capture and share interesting places and events in San Francisco.
“Sidewalk” users receive a feed of current events as well as a list of those people there. They can then upload their own pictures with a geo-tag and description to make them visible to others.
Newly discovered places and events can be quickly found using a map and can have comments added to them or be visited spontaneously.
Source: sidewalkapp.com
Initiator: Tagged Inc., USA
MLOVE Mobile Trend Report
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