September 2012
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Time Inc. Rolls Out New Digital Ad Platform
Time Inc. introduced Time Amplify, a content-driven advertising experience that leverages our brands, proprietary data and media partnerships to engage 200 million consumers across desktop, tablet and mobile. The new platform features portable, co-branded ad units that pair an advertiser's message with content from our brands. Time Inc. will work with Pictela, a division of AOL, as a technology partner on the design and delivery of the ad units.
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PEOPLE StyleWatch.com and Joyus Form Exclusive Partnership
PEOPLE StyleWatch.com announced an exclusive partnership with Joyus, the web's first premium video shopping platform for consumers, for a 16-part video series to run through the holiday season. The video series includes co-branded shopping experiences featuring PEOPLE StyleWatch.com Senior Style Editor Zoe Ruderman curating fashion and beauty products for consumers. This is the first and exclusive editorial partnership for Joyus, and the first foray into video e-tailing for PEOPLE Stylewatch.com.
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FORTUNE Launches New iPad App
FORTUNE launched the first Apple Newsstand iPad app that allows users to move seamlessly between print magazine and digital content. Features of the app include the latest FORTUNE coverage of business, technology and finance news, exclusive photo and video content, exclusive content from FORTUNE conferences and stock quotes and performance metrics on featured companies. The app is free to download and all users will have access to a limited number of FORTUNE stories. Subscribers have the option to choose single issue, monthly or yearly subscriptions to the app. Credit Suisse, Ally Bank and Brocade are the launch sponsors for the new app.
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People Love PEOPLE Marketing Campaign
PEOPLE announced the launch of the magazine industry's first-ever fully integrated brand marketing campaign, "People Love PEOPLE," which launched across broadcast, print, retail, digital and social media and is scheduled to run throughout 2013. The campaign showcases TV commercials and online video ads which will be broadcast on networks and shows with a heavy celebrity focus, and digital and social media outlets featuring celebrity/entertainment programming. The videos will run Wednesday – Sunday to create urgency around issue purchase. More than 40 print ads will run across nine Time Inc. titles including PEOPLE StyleWatch, InStyle, Essence, Real Simple, All You, Health, Entertainment Weekly, and Cooking Light, which will generate more than 300 million total print impressions. Highly-targeted digital ads based on celebrity content and user behavior featuring the "People Love PEOPLE" theme will highlight the magazine's current cover story and will offer consumers coupons with purchase incentives to drive newsstand sales at participating retailers.
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TIME.com Launches New Style Vertical
TIME.com launched its latest vertical to coincide with the Fall 2012 issue of TIME Style & Design and New York Fashion Week. The TIME Style & Design vertical will serve as the destination for daily coverage of beauty, travel, design and fashion trends. This is the latest vertical to launch on TIME.com and compliments other successful verticals such as TIME Ideas, NewsFeed and Entertainment.
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Coastal Living Partners with Wayfair.com
Coastal Living has teamed up with home furnishing web retailer Wayfair.com in a e-commerce deal to provide Coastal Living magazine content and editor-curated items to consumers in a new Life & Style section on the Wayfair site. Coastal Living At Wayfair boutique is the first e-commerce venture for the brand that, in addition to curated content, includes the largest collection of Coastal Living licensed products in one place, including furnishings from Stanley, Jaipur and Lloyd/flanders.
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Cooking Light's Light Up The Night
In honor of its 25th anniversary, Cooking Light hosted its first ever-tasting event, "Light Up The Night, presented by Citi," on September 21 on the High Line in New York City. This celebration brought together celebrity chefs and master mixologists from across the country who created food and drink in the signature style of Cooking Light for a sell-out crowd of over 700 consumers. The event featured products including craft beer from Brewery Ommegang, a custom sorbet from Jeni's Splendid Ice Creams, and artisanal goods from Cooking Light's Taste Test Awards. Cooking Light's featured charity, FoodCorps received a portion of the evening's ticket proceeds. In addition to Citi, other sponsors included Alabama Gulf Seafood, Frieda's Specialty Produce, Pillsbury Artisan Pizza Crust, Sonoma County Vintners, and Texas Pete Sauces.
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Time Inc. Digital Network
Time Inc Network had 42.5 million monthly unique visitors, 1.2 billion page views and 19 minutes spent per unique visitor. Our brands have 21.6 million Twitter followers and over 6 million fans on Facebook.