SINCE 2009 PART OF GROUPM

Media
activities

Since 2009, H-ART is part of WPP. Particularly H-ART works in the media investment management group, GroupM.
Through the industrial integration H-ART and GroupM are able to combine the message with the medium with no degrees of separation in the process.
It's all about engagement and kpis mixing insight analysis, creativity, technology and media planning.
That's what we call the creative media approach.

Creative
contents

AUDIENCE ENGAGEMENT AND BETTER KPIs

Groupm is WPP's consolidated media investment management operation which coordinates
Maxus, Mec, Mediacom, Mindshare and Xaxis. At the same time the agencies are all global operations in their
own right with leading market positions

Who is

Number 1 29%

NUMBER ONE
media investment
management group (RECMA 2010)

representing over
29% of the worldwide
media market (RECMA 2010)

GroupM professionals deliver lowest media costs, the most reliable benchmark,
forecast, scenarios, state of the art research and unmatched digital capabilities through
5 operative areas: research, interaction, trading, commercial direction and finance.

In Italy

917

Professionals OF WHICH 136 IN GROUPM

• 6 MEDIA AGENCY
• 1 INTERACTIVE HOUSE
• 1 AUDIENCE BUYING AGENCY
• 1 PERFORMANCE MARKETING AGENCY
• 1 OOH SPECIALIST

H-ART Frames

An informal look at what we feel everyday

H-ART Frames

H-ARTISTS

Say hello
to H-ART talents

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