Adobe Target, part of the Adobe Marketing Cloud, empowers marketers to optimize the critical interactions throughout their customers' journey with increased relevance and efficiency. By using Adobe's powerful targeting technology, businesses can leverage data to automate personalization — driving higher levels of engagement, conversion, and loyalty.
Adobe understands the role of metrics and testing when it comes to improving digital experiences to achieve desired business outcomes. It's important to view targeting as a strategic part of a business's optimization strategy. In fact, effective personalization of digital experiences is only achieved as a result of rigorous and automated optimization efforts.
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