SEO CV Resume
Summary
- Subject matter expert: search engine optimisation, online reputation management, social media and pay-per-click advertising.
- Qualified Google Advertising Professional (expired Oct 2010).
- Conference speaker, trainer, writer.
- First-hand business knowledge of the Asia-Pacific region.
- Degree qualified in business, marketing and computer science.
Informal Resume/CV
I have been a professional grade Member of the Australian Marketing Institute (AMAMI), the Australian Computer Society (MACS) and bring my computing expertise to Internet marketing.
Current:
I own a Digital Marketing consulting and SEO training business TrainSEM and am currently working with some blue-chip clients.
My style of consulting differs from the usual SEO offering where an agency gives you an assessment and then works on the website and links. I work within the corporation as a change agent, influencing different parts of the company to work cohesively by creating the most relevant content to their audience. Search engine rankings are a mere byproduct after ROI has been attained.
Public Speaking:
I have presented at the Webmasterworld Conference in Las Vegas annually since December 2007 and at APCUG CES, Las Vegas 1990-2008. I have spoken about SEO at other events in Australia and India.
Past:
I was the Traffic Manager for the online edition of the Yellow Pages® directory at Sensis. I looked after organic and paid search (7-digit budget). I also worked with other Sensis business units with large online properties, notably White Pages®, WhereIs®, Citysearch® and Trading Post™.
Private Research Project: With a friend who is based in the US, I built a click fraud detection service called Visitlab. It was never commercialised, but it provided invaluable research material on click fraud.
I was Product Manager, Search Engine Marketing at Melbourne IT Ltd. My team delivered SEM success to customers in Australia and New Zealand. Although Melbourne IT is better known as one of the 5 largest domain name registrars in the world, SEM was a growing department within the company.
I owned a search engine marketing practice and most of my consulting work came from Internet marketing clients, so I set up www.sem911.com. I managed the PPC advertising and search engine optimization/optimisation needs of these clients. They were very happy with my work and will provide references upon request.
SEM911 was originally conceived as a CRM consultancy CRM911, which specialised in Sales Lead Management and Customer Relationship Management (CRM) but the SEM work took over. I had clients in the UK, United States, India and Australia.
I was previously the customer relationship and campaigns manager (CRM Manager) at Macromedia (Adobe) Asia-Pacific. I managed the database and relationship marketing activities for the regional headquarters and travelled regularly within Asia. I defined and implemented an ambitious CRM solution based on Onyx while also using Pivotal mainly to drive an ongoing leads-management campaign.
I was the technical sales director for the Asia-Pacific region at Selectica in San Jose. I was also briefly managing director of its Australian subsidiary. They make enterprise configurator software that is used by the world’s leading B2B and B2C sites (Cisco and Dell) to conduct their core business.
I was the product marketing manager at Tennyson Technologies. They designed the fantastic SOX CTI product, which incorporated a PBX, LAN hub, IP router, unified messaging, etc. It was a world-class product and we also used it at Macromedia. I also managed two of their older ISDN terminal adapters.
I was a product marketing manager at Hayes, the modem inventors. I looked after their modem, remote access server, and ISDN TA range in the APAC region. My first role at Hayes was as marketing communications manager.
At Unisys (ACUS, its software development arm), I was originally hired as a senior editor, then I was a product manager, and finally a release manager.
My earlier employers were the Royal Australian Air Force, Coopers & Lybrand (now PriceWaterhouseCoopers) in Perth, Abraham & Strauss in Woodbridge, NJ (vacation job while on student exchange), Champion Appliances (later Sanyo), in Dunedin, and Buddle & Co (now Deloitte Touche Tohmatsu), Auckland.
My formal qualifications include a Bachelor of Commerce (Honours) and a Graduate Diploma of Computing from Deakin University. I completed two Internet related courses through the Berkman Center for Internet & Society, Harvard Law School: e-Commerce (2001) and Intellectual Property in Cyberspace (1998).
Other Achievements:
- My favourite radio station is KKSF in San Francisco, although KYOT in Phoenix is pretty cool too.
- I have built award-winning, interactive web sites since 1994 and understand the Internet in a business context. In 1996, one of my sites was ranked 25th in the world in the Computing category by the erstwhile Iway magazine.
- I wrote a weekly newspaper column “On the Wire” in The Age on data communications for two years and freelanced for Australian Personal Computer, Computerworld, PC User, The Australian Financial Review, The Herald-Sun, and others.
- Owned two publishing businesses that were sold as going concerns and have co-authored five books. They are all out of print, but Amazon still lists one of them.
- Held an unrestricted radio amateur licence (VK3CIT/ZL4LM). My most rewarding contribution to that field was to help design a positioning beacon for the Earth-orbiting high-altitude research balloons launched by the University of Melbourne and Case-Western Reserve University from Alice Springs [Photos].