Design + Business = Social Value

At “Gain: AIGA Design for Social Value Conference” attendees heard design, business and social innovation leaders from a variety of industries share their visionary approaches to creating social value. Presenters demonstrated the broadening role design plays in institutional strategy, leadership, process and service, product and message, and how the creative attributes of designers provide special advantages to tackling socially relevant projects and enhancing the human experience.

We encourage you to continue the conversation via #GainConference on Twitter, and get involved with the AIGA Design for Good program.

Speakers at “Gain” included:

	Justin Ahrens Principal Rule29		Banny Banerjee Director Stanford ChangeLabs
	Gaby Brink Founder and chief designer Tomorrow and Tomorrow Labs Founder and CEO Sparkwise		Morgan Clendaniel, moderator Editor Fast Company's Co.Exist
	Robert Fabricant Vice president of creative frog		Rich Hollant Principal and design director co:lab
	Patrice Martin Co-lead and creative director  IDEO.org		Ravi Naidoo Founder and managing director  Interactive Africa and Design Indaba
	Emily Pilloton Founder and executive director  Project H Design		Susana Rodriguez de Tembleque Executive creative director SYPartners
	Leslie Ziegler Chief evangelist Rock Health

Designers, businesses, organizations and governments recognize the need to take a holistic, human-centered approach to working in the greater world and acknowledge that they must create social value in order to succeed.

“Gain” showed us that what designers do on a daily basis—create, communicate, strategize, analyze, translate, collaborate—is what puts them in the perfect position to build social value for their companies, clients and communities.

Thanks to everyone who attended and supported the 2012 conference!

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When

October 9-10, 2012

Where

Yerba Buena Center for the Arts, San Francisco

Who

Designers, business executives, nonprofit leaders, entrepreneurs and foundations are invited to attend this groundbreaking event.

Presenting Sponsor

Media Partner