AIGA Design for Social Value Conference

October 9-10, 2012

Yerba Buena Center for the Arts, San Francisco

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Design + Business = Social Value

At “Gain: AIGA Design for Social Value Conference” attendees heard design, business and social innovation leaders from a variety of industries share their visionary approaches to creating social value. Presenters demonstrated the broadening role design plays in institutional strategy, leadership, process and service, product and message, and how the creative attributes of designers provide special advantages to tackling socially relevant projects and enhancing the human experience.

We encourage you to continue the conversation via #GainConference on Twitter, and get involved with the AIGA Design for Good program.

Speakers at “Gain” included:

spacer Justin Ahrens
Banny Banerjee
Stanford ChangeLabs
Gaby Brink
Founder and chief designer
Tomorrow and Tomorrow Labs
Founder and CEO
Morgan Clendaniel, moderator
Fast Company's Co.Exist
Robert Fabricant
Vice president of creative
Rich Hollant
Principal and design director
spacer Patrice Martin
Co-lead and creative director
Ravi Naidoo
Founder and managing director 
Interactive Africa and Design Indaba
spacer Emily Pilloton
Founder and executive director 
Project H Design
Susana Rodriguez de Tembleque
Executive creative director
spacer Leslie Ziegler
Chief evangelist
Rock Health

Designers, businesses, organizations and governments recognize the need to take a holistic, human-centered approach to working in the greater world and acknowledge that they must create social value in order to succeed.

“Gain” showed us that what designers do on a daily basis—create, communicate, strategize, analyze, translate, collaborate—is what puts them in the perfect position to build social value for their companies, clients and communities.

Thanks to everyone who attended and supported the 2012 conference! is neither affiliated with the authors of this page nor responsible for its contents. This is a safe-cache copy of the original web site.