À la carte travel
On 1 July 2013, the “new Germanwings” will launch a completely new brand and product concept allowing all passengers to enjoy “à la carte flying”. Passengers will then be able to create their own package and adapt it in detail to their individual needs, from low-cost flying without add-ons to a high-quality passenger experience with lots of amenities and extras. While offering Economy Class across the board, the “new Germanwings” will boast three fares with different service packages. “Best”, the highest quality product, will cover the needs of business passengers in particular but also appeal to leisure travellers, the “Smart” fare product will include certain add-on services with the customer being able to pick others as needed, while “Basic” will be the no-frills low-cost fare.
Smart, dynamic and innovative
The “new Germanwings”, into which Lufthansa’s decentralised European services away from its Frankfurt and Munich hubs and Germanwings will be amalgamated on 1 January 2013, has a smart, dynamic and innovative identity. The airline will launch its new products on the market on 1 July 2013. As of then, aircraft in the Lufthansa fleet earmarked for the “new Germanwings” will also be gradually converted and transferred.
Along with the new brand and product concept, the Germanwings logo will also change. The core element will be a stylised “W” in blackberry and yellow colours, a succinct symbol chosen to convey the wings from the Germanwings brand. All of the airline’s aircraft will gradually be painted in the new livery following the launch of the new brand concept on 1 July 2013.
Greater proximity to customers
Even greater proximity to customers is an important component of the new Germanwings. The company is hoping to interact directly and spontaneously with customers by further developing mobile booking and information systems. All prices will be communicated fairly and without hidden costs, while a cheaper 0180 telephone number will replace the previous 0900 number.
Up to 20 million passengers are to be transported on European direct services using approximately 90 aircraft.
www.lufthansa.com
www.germanwings.com
Photo material can be downloaded in our Photo Library.
Presentation (Charts) Press release An overview of the new Germanwings
06.12.12
“New Germanwings” to become Europe’s most modern airline with à la carte travel
11.10.12
Lufthansa merging point-to-point services outside its Frankfurt and Munich hubs under unified brand
19.09.12
Lufthansa consolidates Germanwings and Direct Services in Cologne
New Best, Smart and Basic fare products
True to the motto “Reasonably priced but not cheap”, the airline’s employees will focus all the more on meeting customer’s wishes to the fullest in the future. Passengers will be able to choose from three basic Economy Class modules for this – Best, Smart and Basic.
The Best fare represents the best product currently available on inter-European low-cost routes and is setting standards in the industry.
The Smart fare of the new Germanwings is the new standard fare and corresponds to a conventional Economy product with exceptional quality.
The lowest fare is the Basic fare, corresponding to a conventional low-cost product.
What makes Germanwings special is that extras to the Smart and Basic fares can be added. Each passenger will be able to simply and flexibly build the product he wants from a menu of low-cost high-quality options.
Overview