The Importance of an Online Review for Independent Authors

March 5, 2013
Posted by Jim under Musings

With the proliferation of ebooks and the recent advancements in print-on-demand (POD) publishing, the independent author can now produce a professional quality product and deliver it directly into the hands of his readers without the need of going through a big New York publishing house. This is wonderful news for both authors and readers alike! However, the independent author still has to face a few hurdles that New York-published authors don’t. The independent author has to figure out a way to get the word out to readers. Somehow he needs to let readers know that his book is on the market and worthy of the reader’s attention, not to mention the reader’s hard-earned cash. Unlike a New York-published author, the independent author has to overcome two major disadvantages. First, it is extremely difficult for independent authors to get their print books onto the shelves of major bookstores and boxstores. It’s not impossible, but it’s difficult. Very difficult. The commercial market was designed for corporations, not individuals. Second, the average independent author doesn’t have the capital to expend on a full-scale marketing campaign. (Not that most New York-published author’s get a full-scale marketing campaign, but certainly some do.) Though the independent author now has access to the same production and distribution channels as the New York publishers, he still doesn’t have access to same marketing and publicity opportunities.

So what is a humble independent author to do? How does an independent author spread the word about his latest book? He does it through you, the reader. In today’s marketplace, the reader now plays the most important, the most critical role in the success of any independently published book.

What can a reader do to help? She can tell all her friends about the book, of course, but more importantly the reader can post an online review. If you’ve read FELL’S HOLLOW, my independently published novel, or THE NORTAV METHOD for Writers, my independently published textbook on prose construction, or any other independently published book by any author, please POST AN ONLINE REVIEW! Do it at Amazon or Barnes & Noble. Do it on Facebook. Do it on Twitter. Do it on Goodreads. The platform doesn’t matter. An online review of any sort is the single best way to help an independent author spread the word. It doesn’t matter if the review is good or bad or mediocre. The important thing is to get people talking about the book. Talk = Publicity = Opportunity. If a book is worthy, it will take off once word has spread. If not, then it had a fair shot and failed on its merits.

In today’s marketplace, you the reader are more important than ever, so get in the game! Post an online review today!

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Fell’s Hollow in Stores Now!

February 22, 2013
Posted by Jim under Home
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Hey All, UPDATE: The ebook and print versions of Fell’s Hollow are now in stores! Click here to visit bookstore.

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January Update

January 7, 2013
Posted by Jim under Home
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Hey all, Looks like a possible February release of Fell’s Hollow! Will keep you posted. Handling final revisions now, wrapping up the artwork, and getting ready for proofing. Can’t wait to have the actual product in hand! As always, keep creatin’! –Jim

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Update

October 25, 2012
Posted by Jim under Home
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Hey all, Thought it time for an update. I just wrapped up Episode X of Fell’s Hollow. That leaves me with one episode to finish (VIII) and then it’s off to the proofers. On another note, I’ve begun a new project, cowriting a suspense novel set my hometown of...

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The Episodic Novel: The Good, the Bad, and the Unmarketable

September 18, 2012
Posted by Jim under Musings
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Episodic novels have been around for a long, long time. They were quite the rage in the 1800s (thanks to Dickens and Dumas and the proliferation of periodicals), but with the advancement of book publishing technologies and the availability of printed books to the average Pip, the episodic novel...

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Individual Fell’s Hollow Episodes to Come Off Market

August 22, 2012
Posted by Jim under Home
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With the publication of the complete novel approaching, I will be removing the individual episodes of Fell’s Hollow from the market. I may leave Episode I as a “sampler” episode, but the rest will come down within the next week or so. If you haven’t grabbed any, grab ‘em...

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Final Cover Art for Fell’s Hollow

July 19, 2012
Posted by Jim under Home
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Hey All, Here’s the final cover art for Fell’s Hollow. Very happy with the results. If you’re looking for great artwork at a great price, with a designer who’s receptive and easy to work with, contact Jerry at authorsupport.com. Tell him I sent you! Till then and as always,...

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Update

July 15, 2012
Posted by Jim under Home
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Now that publication of The NORTAV Method for Writers is complete, I’m back at to work on Fell’s Hollow. Finishing the new cover design with Jerry at authorsupport.com. Hope to have Episode VI drafted within the week. Thanks for checkin’ in. And as always… Keep Creatin’! –Jim

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The NORTAV Method for Writers Now Available!

July 11, 2012
Posted by Jim under Home
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Hey All, Quick update: The NORTAV Method for Writers is in stores now. Click here to visit bookstore.

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Working with Cover Designer

July 5, 2012
Posted by Jim under Home
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Hey All, Quick update: The NORTAV Method for Writers will hit stores in about a week, barring any unforeseen problems. I’m also very excited to be working with a great designer on the official cover of Fell’s Hollow. Once we lock in the final version, I’ll post a copy...

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