A recent post at The Economist declared the International Standard Book Number (ISBN) an analog relic that “increasingly hampers new, small and individual publishers,” and an industry shift toward digital is “weakening its monopoly.” The post stated:

“Self-published writers are booming; sales of their books increased by a third in America in 2011. Digital self-publishing was up by 129%. This ends the distinction between publisher, distributor and bookshop, making ISBNs less necessary. … in the digital realm what matters is not the number that a publisher gives a book, but how easily it can be downloaded and for how much.”

I reached out to Laura Dawson (@ljndawson), product manager for identifiers at Bowker, to find out if the ISBN is indeed on its way out. Our interview follows.

Is the post at The Economist onto something? Are ISBNs becoming less necessary?

Laura Dawson: ISBNs are necessary if the self-published author intends to sell her books using the traditional book supply chain. If the author is selling direct from her own website, or solely through Amazon (which doesn’t require ISBNs), then no ISBN is necessary. But if the author is distributing her books through a third-party distributor (such as Ingram, or Bookmasters, etc.), then an ISBN will be required. If the author is placing books at Barnes & Noble or Books-A-Million or Hastings, an ISBN will be required.

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Last week, O’Reilly GM and publisher Joe Wikert reviewed Goodreads’ CEO Otis Chandler’s TOC session, in which Chandler presented the results of a recent Goodreads readers survey. One of the interesting pieces from the survey covered the effectiveness of Goodreads reviews. In relation to Gone Girl by Gillian Flynn and The Night Circus by Erin Morgenstern, 58% of surveyed readers said they bought Gone Girl because of Goodreads reviews and 52% said they bought The Night Circus because of Goodreads reviews.

The more interesting bit here, though, might be the sheer number of Goodreads reviews of each book: according to Chandler’s presentation slide, Gone Girl had 34,200 reviews and The Night Circus had 22,000. Compare that to the number of Amazon reviews (as of the time of writing) of 8,557 and 1,996 respectively.

I had an opportunity to sit down with Chandler during the TOC conference to talk about the Goodreads platform and how it has managed to become so engaging with its more than 15 million registered users. Chandler says the platform started with a mission of discovery but has evolved and become its own community:

“I think, first of all, our mission is book discovery. We’re basically in the business of helping people find good books and helping them share those books with friends. That’s something that people innately want to do, so we’ve created a place where you can connect to friends, browse all their bookshelves, find a ton of good books through that, and that was really the genesis of the site was to discover good books through your friends.

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Tim O’Reilly opened the TOC conference in New York a couple weeks ago with some words of optimism for the publishing industry, noting that copyright common sense is gaining momentum and that our fears of the future are abating. “The fear that everybody had that the new thing was going to be a bad thing is going away,” he said. (You can watch O’Reilly’s keynote on YouTube.)

I had the opportunity to sit down with O’Reilly to talk about the bright future of publishing — a future in which he said self-publishing is going to play a major role:

“There’s no question in my mind that self-publishing is the wave of the future, with one big caveat: self-publishers will become publishers. You know, everybody sees the beginnings of a new democratization via technology. People take advantage of it, they get good at what they do, then they start to extend their services to others.

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In March 2012, Joe Wikert posted an interview with a new bookstore app startup called PlayTales. Since then the app market has continued to grow, and PlayTales along with it.  My name is Kate Shoaf, PlayTales’ PR and communications manager, and I’d like to tell you how we’ve modified our apps and distribution platforms to suit the ever-changing international app market.

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At last year’s BEA I heard a Big Six executive state that her company didn’t want to build a direct consumer channel because they’re totally happy with their retail partners. She said it as though the two channels are mutually exclusive. They’re not, of course, and any publisher that isn’t working on building a robust direct-to-consumer channel is missing out on an enormous opportunity.

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A book may no longer be a physical object, but its ordinary definition remains straightforward as a “written composition that is intended for publication”. Traditional or digital, we feel confident in our ability to recognise a book.

We barely remember today that early electronic platforms offered fewer visual options than the printed page, and encouraged the release of text-only editions from which even the original covers had been removed. Four short years after the launch of the original Kindle, LCD screens were becoming quite popular in mainstream readers. Today, they are almost everywhere, some of them brighter and sharper than their desktop counterparts.

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“What the photocopier was to zines, we hope the People’s E-Book will be to digital books.” – Greg Albers

Working for TOC, I meet and talk to people from all over the world who are doing incredible things to transform the publishing industry. Sometimes I forget there are people right here in my own Arizona backyard doing some pretty cool things to transform publishing.

Greg Albers

One such person is Greg Albers of Hol Art Books. Greg is the best kind of book person. He’s an art book person. He’s also prone to thinking outside the book box in big way, and his wildly successful “People’s E-Book” Kickstarter campaign aims to do just that.

We’ve seen publishing/book-related Kickstarter publishing campaigns aplenty, but most focus on a particular project – seeking funding for the making, promotion, and/or distribution on a specific title. Greg’s Kickstarter campaign, “The People’s E-Book” is about creating an ebook production app. One that is both super simple to use and free.

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B&N, analysts respond to Nook losses

Headline news this week was the dismal Nook news from Barnes & Noble’s earnings call on Thursday. The news wasn’t unexpected — Leslie Kaufman reported at the New York Times on Sunday that B&N warned it expected “losses in its Nook Media division” and she quoted a source “familiar with Barnes & Noble’s strategy” as saying, “They are not completely getting out of the hardware business, but they are going to lean a lot more on the comprehensive digital catalog of content.” A B&N spokesperson assured John Cook at GeekWire, “To be clear, we have no plans to discontinue our award-winning line of Nook products.”

Cyrus Farivar reported at ArsTechnica that, on Monday, Leonard Riggio, B&N’s largest shareholder, o