Find Out How You Can Change the World

You don’t need to launch the next iPad to change the world. You just need to learn how to think like a market maker — or marketers who look beyond selling things and try to change the way people live, think, and act. My new white paper, How to Be a Market Maker, shows you how to elevate your influence by acting like a market maker.

Relying on a storytelling approach, I bring to life the common traits of market makers by profiling famous leaders such as Steve Jobs and Body Shop Founder Anita Roddick. And I show how everyday marketers can develop those traits, ranging from passion to risk taking.

“Marketers sell things; market makers change the world,” the PoV asserts. As I write in the PoV, I believe marketers can elevate themselves to the role of market maker by bringing our own personal imprints to what we do. How to Be a Market Maker shows four ways marketers can make their personal imprint and challenge others to think differently, such as getting involved in product development and creating thought leadership.

How to Be a Market Maker is available now. Moreover, an adapted version appears as a Fast Company byline. I hope you read the PoV and let me know what you think of it.

David Deal is vice president of marketing for iCrossing

• Tweet

Be Sociable, Share!

•